A ssessment Brief
Program Bachelor of Business
Subject code EVT203A
Subject name Events Policy and Strategy
Assessment title Assessment 2 – Event Policy Analysis
Group or individual assessment Individual
Length 1600 words +/- 10 %
Learning outcomes addressed b) Compare and contrast the linkages between planning, governance, event organisational structure and strategic direction
Submission date 11:55pm Sunday of week 8
Total marks 100 Marks
Weighting 40%
EVT203A_Assessment
Assessment Brief:
Using the event researched and developed for Assessment Task 1 , create an event report focusing on policy analysis and key managerial and strategic issues. You will need to assess the influence of Special Events policy makers and implementers in relation to your event and identify how you will address each.
Your response should include but is not limited to: -
• The publics need for and/or support for the event
• The risks to the event stakeholders including: -
? Organisers
? Participants
? Attendees
• The ability to find and booking venues on appropriate dates, meeting event requirements including capacity and facilities.
• Startup funding and cash flow to meet event needs for an event fulfilling the publics expectations
• Availability of skilled and professional workforce and supplementary volunteer workforce where appropriate
• Sustainability and environmental concerns and the potential need for an environment impact statement (EIS)
You should take into consideration the needs of events
1. Political needs
2. Population needs
3. Infrastructure needs
4. Approval and regulatory needs
Please remember
Do not under any circumstances contact the Event organisers or industry suppliers, any queries regarding availability of venues, artists and equipment or costing which you are unable to establish must be directed to your tutor. Place your name and ES1 in the subject line of the e-mail.
Marking criteria
Excellent 21 - 25 Very good 16 - 20 Good
11 - 15 Fair
6 - 10 Poor
0 - 5 marks
Identification of key strategic policy
issues and function of the event programme .
Demonstrate an understanding of strategic planning and environmental analysis
Evidence of significant research as a basis for analysis
Presentation and industry standard documentation
Total /100 marks
Marking criteria rubric
Excellent 21-25 marks Very good 16-20 marks Good
11-15 marks Fair
6-10 marks Poor
0-5 marks
Identification of key strategic policy issues and function of the event programme Identifies a wide range of strategic policy issues and function with extensive depth of knowledge of special events Identifies a range of strategic policy issues and function based on a good knowledge of special events Solid understanding of strategic policy issues and function for Special
Events Developing an understanding of strategic policy issues and function for Special
Events Fails to demonstrate basic understanding of strategic policy issues and function for Special
Events
Demonstrate an understanding of strategic planning and environmental analysis Demonstrates an understanding of a wide range of variables in strategic planning and environmental analysis Evaluates a range of variables presenting strategic planning and environmental analysis Solid understanding of the process required in strategic planning and environmental analysis Developing an understanding of the
process required in strategic planning and environmental analysis Fails to understand special event strategic planning and environmental analysis
Evidence of significant research as a basis for analysis Comprehensive understanding of the event through extensive and detailed research Clear understanding of the event through significant research A clear attempt at gaining knowledge through research Basic research lacking in detail and depth Little or no evidence of the use of research
Presentation and industry standard documentation Fully developed document free of technical and grammatical errors Good document well formatted mostly free of technical and grammatical errors Clear document mostly free of technical and grammatical errors Poorly prepared and formatted document
with significant errors and some omissions Document fails to meet minimum standards
Total /100 marks
EVT203A_Assessment