Assignment 2

Focus: The focus of this assignment is on developing an appropriate marketing

plan with emphasis on ‘marketing mix’ strategy for a new product or service in

an existing or new international market.

Task: The purpose of this assignment is to provide an opportunity to utilise

your knowledge of international marketing to undertake an analysis of the

overseas market condition to develop a practicable marketing plan.

Below is an example of an international marketing plan which is shown and

explained in detail in chapter 8 of your text book.

In completing this assignment students should determine their own format

and content based on the assignment focus and task as detailed above