Project Brief
insert Project Title here
Design Manager: insert your name here

Table of Contents
Overview 3
Vision 3
Outcomes 3
Scope 3
Objectives, Outputs and Targets 3
User Requirements 3
Objectives determined from requirements 3
Outputs and Targets 3
Success Criteria 3
Key Assumptions 3

Overview
This section should give a brief overview of what your design project is all about. You should be looking at 2 – 3 paragraphs here. Remove this text when you have completed the section.
Vision
This section is a chance for you to sell your vision of how you see the design for the site or application. You don’t need to give a list of things that you want to do, but a story about how it will come together and improve the UX (and ultimately the sales!). This section should be more marketing than technology. Again it should be a maximum of 2 – 3 paragraphs.
Outcomes
Here you need to describe what the major outcomes of this project are. What are you going to deliver? Can you provide a list of outcomes? You also need to say if it will be delivered as a single complete unit or in phases. If it is to be delivered in phases, give a brief outline of what will be delivered in each phase.
Scope
Describe what is included in the project, as well as what is excluded from consideration in this project
Objectives, Outputs and Targets
This is the critical section. Here you describe the user requirements and then, from them, what you are going to design and build. You need a short introduction here to indicate how the user requirements were determined and what analysis you have done on them. The Outputs section will need to list all the major outputs of the design project. The Targets section is where you list your major Milestones for your design project.
User Requirements
List the user requirements here. This can be done in point form.
Objectives determined from requirements
Based on the list above, what are the design requirements that you have now determined. List these with a brief explanation of each design requirement.
Outputs and Targets
What are your outputs and targets? What are you going to produce, based on your requirements above? All you need here is a brief description of each output. The Targets section is where you list all the Milestones in your project.
Success Criteria
What are the criteria that you would use to declare your design a success? Can you i=use your Milestones as success criteria? Does this align with customer expectations?
Key Assumptions
What are your key assumptions?These will need to be reviewed as you proceed. But, for example, consider the technological capacity & knowledge of the client; is their website hosted? Does the host have the capacity for dynamic provisioning in case of sudden increase in traffic? Is a staff member available for administration? Do they have the necessary skills? List all your assumptions here and briefly explain them if necessary.