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VICTORIA UNIVERSITY
COLLEGE OF BUSINESS
VICTORIA GRADUATE SCHOOL OF BUSINESS
YEAR 2014-2015
SEMESTER Summer School
UNIT TITLE Managing Innovation & Entrepreneurship
UNIT CODE BMO6622
PRE-REQUISITES Completion of appropriate prior study
CREDIT POINTS 12
MODE OF DELIVERY On-campus at City Flinders
UNIT COORDINATOR Associate Professor Elisabeth Wilson-Evered
EMAIL Elisabeth.Wilson-Evered@vu.edu.au
In emails please put BMO6622 in subject line.
PHONE 61 3 99099264
LECTURE TIME & LOCATION December 2014 to Jan 2015 in FS1105
DESCRIPTOR
This unit investigates theoretical concepts of creativity, innovation and entrepreneurship and the skills and competencies to apply this knowledge effectively to a new venture for which the student will identify and leverage an opportunity and create solutions to contemporary business or societal challenges both locally and globally. The unit provides an authentic and evidence based learning experience of the study of the concepts of creativity, innovation, intrapreneurship and entrepreneurship in which learners engage and apply to planning, strategizing and decision making in professional, commercial and social contexts. The unit stimulates students to challenge the way in which entrepreneurs grow within, flourish and are perceived by and contribute to diverse societal contexts and to interpret this understanding to analysing and critiquing contemporary international entrepreneurial trends and dilemmas as responsible ethical and global citizens. Important paradoxes are posed for students to express the way in which human ingenuity translates to business endeavour which can have both positive and negative consequences individuals, societies and nations. Contemporary scenarios and examples are given to enable students to apply developing knowledge to create an entrepreneurial venture that generates economic, social or environmental benefit and which is sustainable.
LEARNING OUTCOMES
On successful completion of the unit, students should be able to:
1. Critically review the issues that influence how human creativity translates to innovation and entrepreneurship and how this transitional process is enabled and managed in different types of settings and organisational forms;
2. Critically interrogate and evaluate the literature on entrepreneurship and apply that understanding to interpret the steps in the successful trajectory of entrepreneurial ventures.
3. Abstract, analyse and apply knowledge of relevant literature to create stimulating and facilitating innovative visual and interactive activity to demonstrate and educate a range of audiences about entrepreneurship in a range of global and local
4. Integrate and deconstruct knowledge and learnings from a range of contexts and disciplines to conceptually map, apply and make recommendations for the management of innovation and entrepreneurship for a given organisational context;
5. Demonstrate accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future business/ professional challenges through work collaboratively on an innovative new venture.
6. Plan and execute a substantial evidence based multidisciplinary innovative project or business venture through the development of a business plan that is grounded in an authentic entrepreneurial proposition as a capstone experience that demonstrates capability to generate and evaluate complex ideas and concepts at abstract and practical levels
GRADUATE CAPABILITIES
1. Adaptable and capable 21st century citizens, who can communicate effectively, work collaboratively, think critically and solve complex problems.
a. High
2. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning.
a. High
3. Responsible and ethical citizens who use their inter-cultural understanding to contribute to their local and global communities.
a. High
TEACHING & LEARNING STRATEGIES
Weekly interactive three hour seminars provide the context for student learning and are delivered using a combination of lecture, tutorial and workshop discussions and group presentations. The teaching approach on the unit is grounded in principles of adult learning; specifically Kolb Experiential Learning cycle and Malcolm Knowles model of Adult Learning together with Chris Argyris’ approach to Double Loop Learning. This integrated method draws on the experience of students using reflection, theory input, experimentation and consolidation of new learning with a behavioural intention to apply learning to practice. The double loop learning comes in to play as each assignment builds on the knowledge of the previous assignment. The theoretical aspects of the unit are taught using face-to-face, interactive modes of delivery. On-line learning will be used wherever possible to reinforce key concepts.
A major emphasis is placed on mentoring and coaching students’ learning though group work and individual contribution. Students are required to gather data and information that is globally relevant and use these data and information in the solution to problems and to present the solutions to other members of the class and in the final capstone assignment. Learning within groups and managing the internal change and performance of the group is a key element of the learning that translates to workplace experiences. Case studies, role plays, interactive media and demonstrations will be used where appropriate along with teacher and student led presentations to encourage discussion, reflection and application to participant experiences and workplace practice.
Learners are responsible for managing their own time in completing prescribed reading, undertaking research and completing assessment tasks. Students are expected to participate in practical problem solving sessions, usually through teamwork, in class, and through case study analysis. Students are supported through regular in-class contact, such as lectures, tutorials and workshops and are expected to participate in online learning activities, peer discussion and review, and self-reflection. For every classroom contact hour, students will undertake another two hours of self-directed work to become competent in this practice and knowledge domain. This time should be made up of reading, research, working on exercises and group work. When you need to complete assignments or prepare for tests, the workload may be greater. Therefore, a commitment of at least 10 and 12 hours per week of study time is required for reading, consolidation of class work, preparation and assignment (including lecture and tutorial time). This time should comprise of reading, research, working on exercises and group work. In periods where you need to complete assignments or prepare for exams, the workload may be greater.
7. UNIT CONTENT
? Opportunity recognition: the innovation and entrepreneurial processes, new product and new venture ideas, opportunity identification and screening;
? Market opportunities: drawing on learning from previous units of study determine the market and how to analyze it, strategically outlining the competitive advantage;
? Human resource issues: the entrepreneurial mindset, creativity applied to real world problems, the new venture team, identifying and marshalling key stakeholders, structuring for innovation;
? Financial / resource considerations: drawing on prior learning, the innovator and the entrepreneurial approach to acquisition of resources, the business plan, negotiating and structuring the proposal; and
? Innovators in action: managing an innovative organization, managing rapid growth and crafting a personal entrepreneurial strategy.
LEARNING IN THE WORK PLACE
85% of the assessment in this Unit of Study will relate to learning in the workplace. Learning in the workplace activities that will be included in this Unit of Study are:
Case Study 30% Narrative Simulated// Actual Environment
Business Plan and Presentation 50% Business Report Simulated / Actual Environment

Assignment Due Dates
Dates confirmed.
Assignment Requirement Date/Method
1 Interview and Entrepreneur, Transcript, Report and Poster 20 December, hardcopy and via VU collaborate
2 Literature Review applied to Case Study 6 January, hardcopy in class and via VU collaborate (incl turnitin)
3 Presentation on Business Plan and Project Planning 2 January in class – Hard copy of materials in class
4 Business Plan 20 January Hardcopy and via VU Collaborate (incl turnitin)
Please go to VU Collaborate for unit resources
1. Additional assessment/assignment details where required
2. Criterion referenced assessment guide for each assignment as required; and
3. Assignment Declaration cover sheet, with Assessment Criteria completed and a separate cover sheet loaded for each assignment.
Other important information applying to assignments:
1. Late work will lose a mark a day without a medical certificate up to 6 days.
2. A medical certificate will cover all sick days and equal the length of the extension given.
3. Any work that is more than days late will be given a zero (0) mark without a medical certificate
4. Students must use Turnitin and submit the assignment where required, a mark will be lost for each missing piece of information.
5. Turnitin is connected to the Assessment dropbox in VU Collaborate
6. A pass in the individual assessments of 50% must be achieved.
7. Marks are final and not debated or changed based on students’ claimed effort or post submission explanations
8. Only failed assessments may allow resubmission or alternative assessment in circumstances to be decided by the Unit Coordinator at VU on a case by case basis. There must be strong justification to apply for a new assessment
9. Group performance disputes must be notified early and be supported with evidence ie work done, communications, emails, meeting attendance, lecture attendance etc.

GRADE SETS
There are five grade sets, namely fail (N: 0-49%), pass (P: 50-59%), credit (C: 60-69%), distinction (D: 70-79%), and high distinction (HD: 80-100%).
ASSESSMENT
The assessment scheme has x components as listed below:
Assessment Weight Learning Outcome0 Format1 LiWC2 Graduate Capabilities3 0ue Date
1. Case Study – Personal/ Local contact 20% 1 Poster and Summary (Individual) Simulated Environment GC1, 2
20/12/2014
2. Literature Review: Case Study applying Theory and Practice of Entrepreneurship 30% 2, 3 Individual Paper Literature Review GC1, 2
6/01/2015
3. Project Presentation 10% 3 Presentation (Group) Simulated/Actual Environment GC 2 2/1/2015
4. Business Plan 40% 4, 5, 6 Project Plan (Group) Simulated/Actual Environment GC 1, 2, 3 20/1/2015
A summary of assessment tasks follows. Please go to VU Collaborate for:
1. Full assessment/assignment details;
2. Criterion referenced assessment guide for each assignment as required; and
3. Assignment Declaration cover sheet, with Assessment Criteria completed and a separate cover sheet loaded for each assignment.

ASSESSMENT TASKS
There are four assessment tasks in this subject.
Assessment 1: Interviewing an entrepreneur
Weight: 20%
Due: 20 December 2014
Objective of the Assignment
The objective of Assessment 1 is to review theoretical models and empirical evidence that describe and define innovation and entrepreneurship and apply to an example or experience in your life (to your own experience or that of another person you know).
Task
Each individual does this exercise to build your understanding of individual differences in innovation and entrepreneurship. You find a person known to you in your family and network and arrange to interview them. Consider what personal characteristics and what situational characteristics led to their becoming an innovator or entrepreneur. A tool is provided in the resources on VU Collaborate. Select some of the questions from each section to use. If you wish, you can submit to the person you have chosen to interview beforehand so they can complete sections or prepare. The person must identify themselves as an entrepreneur and have attempted or have a business in place, having gone through the stages of having an idea to starting up a business. As you share examples among your group during workshops and tutorials, think about your own experience of innovating or entrepreneurship and listen to those of your group.
Describe the key characteristics experience of the entrepreneur with the evidence from your reading and present as Two Page Report and a summary Poster Interview about the person and how their experience links to the literature. The length of the report is two A4 pages and attached the scanned copy of the completed interview document.
Steps
1. Find and entrepreneur and seek permission to interview him or her face to face or on the phone
2. Arrange an interview and complete relevant questions from each sections of the Interview Schedule
3. Write a summary report about the person AND the business. For example, what motived them, what sort of business they chose and why, what helped them, how long did it take to breakeven, and what has been successful or note.
4. Of critical importance is that you link your findings from your entrepreneur/innovator i.e. their experience to the literature from the text, readings or research evidence, this must be scholarly literature from journals and books NOT Wikipedia or internet sites. You will fail if you source literature that is not from top entrepreneurship, innovation and business venture journals and text books
5. You can give your interviewee a copy of your report on them if you wish.
6. Prepare a poster that summarises they key elements of your findings, you can use graphics and interesting ways to present this information making sure that you do not betray and confidences or display sensitive material.
7. You will share the poster in your groups during one of the seminars.
Assignment documents to be handed in
1. Completed Interview Schedule
2. Summary Two Page report outlining key issues (demographics, motivation, business idea, challenges, personality, family, support)
3. Reference list (4 references is fine but must be good ones)
4. Summary Poster for also sharing among your group
5. Turnitin Report (sourced through VU collaborate)

Assessment 2: LITERATURE REVIEW
Weight: 35% (Individual)
Due: 6 January, 2015
Objective of the Assignment
The objective of this project is to examine the interaction between an innovation, the implementing entrepreneur, and the environmental considerations affecting the innovation’s introduction, implementation and success. This is a literature review so must be structured in that way and draw on 10 or so journal articles from entrepreneurship, innovation, business enterprise, small business venture type journals and texts.
Task
As an individual you select a well-known entrepreneur (or entrepreneurial team if you wish) who has been responsible for the successful introduction of an innovation anywhere in the world, there are many examples, eg Sir Richard Branson, Kerry Packer, Steve Jobs or even from far history eg the inventor of the Telephone or IBM. Entrepreneurs from China, Taiwan, Viet Nam, Malaysia, Singapore, India, Philippines or other parts of Asia are important to focus on or from your country and culture. The person does not have to be famous. The innovation may have resulted in a new start-up venture or it may have been introduced within an established organization or a major change e.g. Google or Facebook. Any organization, empire, medical breakthrough, product or application that captures your interest can be used as your example. Describe the person characteristics, the market and opportunity, the economic, cultural, social and organizational context, the business and value proposition and how these interacted with the person qualities that led to this innovation and success. For the industry context, you can choose private/public, for profit/not for profit, charitable, semi-government, start-up, spin-off or any other form of industry including education, welfare or social or environmental innovations that have bought benefit. Link your observations and explanation about this innovator or entrepreneur to the literature that explains their success or opportunities. The important task here is analyse the situation by referring to scholarly work.
Write a Literature Review of any aspect of Innovation and Entrepreneurship that explains the Case Study or Person you have selected.
- Identify the background that led to the emergence of the opportunity for the innovation,
- Explain how, and by whom, the opportunity was recognized,
- Briefly outline the innovation itself,
- Describe the entrepreneur or lead team that was responsible for the implementation of the innovation. This description should concentrate on the key capabilities or competencies and actions that were critical for the innovation’s commercialization and subsequent implementation.
- Clearly identify why the innovation was successful.
- Support your observations by linking with the literature; that is use articles from referee journals to examine and explain the phenomena.
- The articles will not likely be written on the case or person, though you might find some. More likely you will general understanding from the theory and practice of entrepreneurship applied to this situation. So you will be generalising theory and empirical literature to your case study.
- In doing so you will be able to explain, and demonstrate your understanding of how current knowledge of entrepreneurship theory and practice builds your knowledge of entrepreneurial experiences.
- For your subsequent assignments 3 and 4, you will apply this knowledge collectively subsequently in your groups as you plan a new venture together.
- Essential to apply APA or Harvard Referencing style
Length: Written Essay of 3000 Words
Due:
NB. Submit the assignment through VU Collaborate which will be connected to Turnitin; this is an individual effort.

Assessment 3: PROJECT PRESENTATION
Weight: 10% (Group)
Due: Sessions (depends on number of groups) 2 January 2015
Objective of the Assignment
In this task your group, is going to innovate or become an entrepreneurial team, invent something or apply an innovation to a new situation or adapt a new idea. You can be creative and let your imagination lead to innovate something practical or something completely unheard of, blue sky, Blue Ocean, adopting the value innovation perspective.
The objective of this assignment is to present your project planning and management, developments and ideas and provide and update progress on Assessment 4 the Business Plan. Identify any risks and issues in completing on time and strengths of your team. The purpose of this presentation is for you to receive feedback from the class as well as ensure you as a group can achieve this interim task and make any adjustments in your planning, management and learning to be successful in your final assignment.
You need to be planning and thinking about this business venture during the first two assignments which together give you the background knowledge you need to apply what has worked for other to your business. You just have to add your group’s creative business ideas!

Tasks
These tasks link to those of Assessment 4. Students will form groups to undertake the following tasks.
• Establish Group Norms and Expectations
• Develop a Meeting Schedule and Timeline for the Project
• Brain storm and innovation (you will keep working on and developing this idea
• Scope up the Tasks in writing the Business Plan
• Identify Strengths in the team and allocate roles to those will appropriate skills (eg marketing, finance, writing, planning, leading
• Identify any risks or issues in delivering on this project.
• Summarise the case study for your Business Plan and your approach
Presentation – suggested format – this is your chance to sell your idea
1. Introduce team and roles/expertise in the business
2. Introduce business idea – make it convincing and attractive
3. Present Value proposition
4. Present ERRC and Strategy Grid
5. Marketing Plan - cost and detail
6. Financial Plan include cost-benefit, P and L, and breakeven
7. Operations, Legals, Risk Management
8. Summary end on a high note, selling your idea that is compelling and convincing to potential investors
Assessment 4: BUSINESS PLAN
Weight: 40%
Due: 20 January 2015
This assessment requires students working in groups to apply the models, concepts and knowledge gained from this subject in participating in a planning exercise for a new business opportunity or venture.
In particular, students will brainstorm and conduct a search for an idea that forms the basis of an innovative venture for an organization. The assignment requires students to formulate and articulate a preliminary business plan for a new venture.
Tasks
Students will form groups to undertake the following tasks
(a) A short script portraying the unmet need from the perspective of the customer or market for a particular organization or industry
(b) Using a range of innovation techniques, including consumption chain mapping, empathic design and value curve innovation, brainstorming, market research, innovation climate, and individual creativity, students will search for new opportunities for this organization.
(c) Time will be given to work on this activity and summary presentation made for feedback and discussion among the group. Using this background the group will then present its initial planning steps. A class presentation (if time permits) of progress and planning will be delivered in class between weeks 7 to 10. This report is assessed at 10% serves to keep the group on track and receive useful feedback.
(d) Based on the insights gained from above, together with subsequent analysis and discussion, each group will write a final report that:
1. develops a preliminary business plan concept for an innovation. This innovation should lead to a new customer value proposition,
2. explains how this innovation will enhance customer experience, society or community benefit (benefit to individual, group or organization, to administrative systems, products, human resources etc). Contrast the ‘business benefits and value add impact of this new experience (the after situation) by clearly listing the advances and opportunities afforded by this project to the customer and organization compared with the before situation (or current state),

3. gives a preliminary assessment of the implementation issues involved in the commercialization process.
Note: The assessment will be based on evidence of the group’s application of the innovation techniques and tools explored in this subject. The assessment is to produce detailed business plan that is appropriate for the type of innovation and entrepreneurial activity. An outline of the report is contained at the end of the course outline.
Assessment: Presentation/Preliminary Plan and Progress Report 10%
Written Report 40%
Length: Final written report of 4000 words not including appendices, tables, figures or references
Due Date: For presentations: 2 January
For written report: 20 January, 2015
NB. Submit all assignments through VU Collaborate which is linked to Turnitin.
Note: All group members must contribute equally to the above tasks and summaries contribution in a table on a separate page at the front of the assessment A group member, who feels that the participation of group members has been materially unequal, must state this in writing (specifying percentage contributions) and submit this statement along with the written project.
Disputes: All group members must keep a brief record of meetings that detail attendance, issues discussed and progress toward assigned tasks. Keep emails and your reflections. Where disputes over contribution occur or request is to remark or separate marks, or plagiarism is identified in one or more discrete sections, such information will be used to provide evidence of contribution and then to allocate marks fairly. Identify which sections comprised your work uniquely and that to which you contributed.

CLASS SCHEDULE
Date Lecture topic Content/Activity
Session 1
( Intro to the Unit
Entrepreneurial Mindset in 21 Century
Lecture: Required Reading: Text Pages 1 to 121

Workshop: Subject assessment and administration.
Student introductions and group formation
Self-Assessments
Session 2
Entrepreneurial Mindset
Cognition and Ethics Lecture: Required Reading: Text Pages 1-121
Workshop Activities: Group Assessment
Innovation and Creativity a Exercises
Session 3
Entrepreneurial Case Analysis
Workshop: Required Reading: Text Pages 128-148
.Workshop Activities: The Google case
How Ethical are you?
New Venture Development
Global Entrepreneurship Monitor and Other Measures of National Entrepreneurship http://www.gemconsortium.org/
Session 4
Initiating Entrepreneurial Ventures Workshop: Required Reading: Text Pages149-201
Workshop Activities: Innovation, Opportunities, Planning
Group Work: Concept generation and development for the Business Planning Assignment
Session 5
Innovating the ‘Value Curve’
Blue Ocean Strategy Workshop: Required Reading: Kim, W.C. and Mauborgne. R, 2005., Blue Ocean Strategy: From Theory to Practice, California Management Review; Spring 2005, Vol. 47 Issue 3, p105,
Same authors 2009, Harvard Business Review; How Strategy Shapes Structure
Workshop Activities: Applying the Value Curve to Known Cases
Understanding ‘Value Innovation’ Instead of letting the environment define your strategy, craft a strategy that defines your environment, say the authors of Blue Ocean Strategy. | by W. Chan Kim and Renée Mauborgne
Q1. The term ‘Value Innovation’ has a particular meaning – can you define it?
Q2. Identify some examples from other industries where this model has worked. In what ways has it added value?
Q3. How can your group use value innovation thinking to ERRC your business planning concept?
Supplementary Reading:
Ulwick, A.W., 2002, Turn Customer Input into Innovation, Harvard Business Review, Boston
Session 6
Entrepreneurial Ventures
Lecture: Required Reading: 201 to 271
Workshop Activities: Case Study Page 262 of Text; Other cases
Group Presentations; Updates and questions
Session 7
Developing the Entrepreneurial Business plan Lecture: Read Text Pages 272-306 Legal Challenges
Workshop: Business Planning assignment activity
Exercise: Angel Investors Vs Venture Capital
Reading: PWC Business Plan
Session 8
Marketing Entrepreneurial Ventures Lecture Required Reading: Marketing Challenges Text Pages 309-333
Groups will prepare and Submit Assignment 3summary of the status of their business planning assignment between Wk. 7-10/. (This presentation is assessable at 10 %.)
Please note that a confidentiality agreement will be signed by all the participants of this workshop.
Workshop Activities: Class Discussion Case Study
Developing your Pitch, Practicing and presenting your pitch
Session 9
Financial Preparation for Entrepreneurial Ventures
Lecture: Required Reading: Text Pages 336-371
Workshop: Exercises and Application to Case Study
Session 10
Developing and Effective Business Plan Lecture: Required Reading: Pages 373-405
Workshop: Required Reading Pages 407; Hydraulic Windpower case - 419
Session 11
Business Planning
Entrepreneurial Case Analysis Lecture: Required Reading: Text Pages 447-468
Workshop: Case Analysis Exercises and Application to Case Study
Session12
Growth Strategies for New Ventures
Review and Evaluation Lecture: Required Reading: Text Pages 470--531
Workshop: Workshop: Case Analysis Business Development and Planning Exercises
These sessions are delivered over 6 days
VU lectures at City Flinders December 15th 2014, to January, 2, 2015.
Name: Dr Elisabeth Wilson-Evered (Associate Professor)
Email: elisabeth.wilson-evered@vu.edu.au

BMO6622 Managing Innovations and Entrepreneurship
Facilitator: Associate Professor Elisabeth Wilson-Evered
Session Day Time Room
1 Monday 15th December 2014 9:00 – 12:00 & 13:00 – 16:00 (Day) FS1105
2 Tuesday 16th December 2014 9:00 – 12:00 & 13:00 – 16:00 (Day) FS1105
3 Wednesday 17th December 2014 9:00 – 12:00 & 13:00 – 16:00 (Day) FS1105
4 Thursday 18th December 2014 9:00 – 12:00 & 13:00 – 16:00 (Day) FS1105
5 Friday 19th December 2014 9:00 – 12:00 & 13:00 – 16:00 (Day) FS1105
6 Friday 2nd January 2015 9:00 – 12:00 & 13:00 – 16:00 (Day) FS1105
Required Text:
Entrepreneurship Theory, Process and Practice, 2014. By Donald E Kuratko, 9th Edition, South- Western, Centgage Learning, 5191 Natorp Boulevard, Mason, OH. 45040 USA
ISBN-13: 978-1-285-05175-8
Library of Congress Control Number: 20122952315
Additional Journal Articles and Books
To be sourced by students using VU Library database search
References and resources provided on VU Collaborate to be used where helpful
Websites
Read about the Global Entrepreneurship and National Entrepreneurship
And Other monitors and reports to inform your case study
http://www.gemconsortium.org/
Example Journals to Use for your Assignment 1 and 2
1. Administrative Science Quarterly
2. Academy of Management Journal
3. Academy of Management Review
4. Academy of Management Learning & Education
5. Academy of Management Perspectives
6. Entrepreneurship and Regional Development
7. Entrepreneurship: Theory and Practice
8. Family Business Review
9. International Small Business Journal
10. Journal of Business Venturing
11. Journal of Small Business Management
12. Management Science
13. Simulation and Gaming
14. Small Business Economics
15. Strategic Management Journal
16. Technovation
17. Academy of Entrepreneurship Journal
18. Agricultural Economics
19. Business History
20. Comparative Technology Transfer and Society
21. Creativity and Innovation Management
22. Business Journal for Entrepreneurs Quarterly
23. Economics of Innovation and New Technology
24. Entrepreneurial Executive
25. Enterprise Development and Microfinance
26. Entrepreneurship Development Review
27. Entrepreneurial Business Law Journal
28. Foundations and Trends in Entrepreneurship
29. International Entrepreneurship and Management Journal
30. International Journal of Asian Management
31. International Journal of Business and Globalisation
32. International Journal of Business Innovation and Research
33. International Journal of Electronic Business
34. International Journal of Electronic Marketing and Retailing
35. International J. of Entrepreneurial Behaviour & Research
36. International Journal of Entrepreneurial Venturing
37. International Journal of Entrepreneurship
38. International Review of Entrepreneurship
39. International Journal of Entrepreneurship and Innovation
40. Int. J. of Entrepreneurship & Innovation Management
41. International J. of Entrepreneurship and Small Business
42. International Journal of Foresight and Innovation Policy
43. International Journal of Globalisation and Small Business
44. International J. of Innovation & Technology Management
45. International J. of Internet Marketing and Advertising
46. International Journal of Innovation and Learning
47. International J. of Innovation and Regional Development
48. International J. of Innovation & Sustainable Development
49. International J. of Management & Enterprise Development
50. International Journal of Quality and Innovation
51. International Journal of Technoentrepreneurship
52. Int. J. of Technological Learning, Innovation, & Devel.
53. International Journal of Technology and Investment
54. Int. J. of Technology Transfer & Commercialisation
55. J. for International Business & Entrepreneurship Devel.
56. Journal of Applied Management and Entrepreneurship
57. Journal of Asia Entrepreneurship and Sustainability
58. Journal of Business and Entrepreneurship
59. Journal of Business, Entrepreneurship, & the Law
60. Journal of Business Strategies
61. Journal of Business Valuation and Economic Loss Analysis
62. Journal of Chinese Entrepreneurship
63. Journal of Creative Behavior
64. Journal of Developmental Entrepreneurship
65. Journal of Electronic Commerce Research
66. Journal of Entrepreneurial and Small Business Finance
67. Journal of Enterprising Communities
68. Journal of Enterprising Culture
69. Journal of Entrepreneurial Finance
70. Journal of Entrepreneurship

THE STUDY GUIDE
See the relevant Handbook and resources on the VU Website and WebCT for additional important guidelines and help for all your Units of Study. Consult with your This handbook includes the following topics:
• COURSE STRUCTURE AND ELECTIVES
• HANDBOOKS AND GUIDES
• STUDENT RESPONSIBILITIES AND CONDUCT
• STAFF RESPONSIBILITIES AND CONDUCT
• STUDENT LEARNING SUPPORT CENTRES
• GUIDELINES FOR THE PRESENTATION OF WRITTEN WORK
• REFERENCING
• ENDNOTE WEB
• ACADEMIC HONESTY AND PREVENTING PLAGIARISM
• TURNITIN
• SUBMISSION OF WRITTEN WORK
• APPLICATIONS FOR EXTENSION
• SPECIAL CONSIDERATION
• SUPPLEMENTARY ASSESSMENT
• STUDENT COMPLAINTS/GRIEVANCE POLICY
• QUALITY IMPROVEMENT
• COLLEGE OF BUSINESS WEB SITE
• YOUR INSTITUTION’S WEBSITE FOR OFFSHORE PARTNERS

Appendix 1
Literature Review Assignment
A literature review refers to a collection of materials on a specific topic. The review evaluates and reports on the main ideas of a particular subject area using synthesis. Synthesizing information is not summarizing each article, but rather organizing the information by the main points of the larger topic.
Your assignment is to select 5 to 10 journal articles relating to case study of the chosen entrepreneur or innovator and their business idea and 3 Newspaper articles if appropriate. You will then synthesize the articles creating neatly presented pages (3000 words) (excluding the title page –literature review on the topic.
Front Section
Include a title page that has a descriptive title, your name, your email, your ground mail address, and student number, the unit code, title and your course of study (degree)
? If applicable, include a table of contents that lists headings and subheadings exactly as they are found in the report body
? Include a list of tables and a list of figures/illustrations
? Do not number the title page
Report Body Format
Each page of the body of your literature review should have a header. The header should contain an abbreviated title for the report, your last name, and a page number flush right.
Indicate organizational structure within your literature review by using headings and subheadings. Make sure that headings at the same level are written in parallel form. Also, make sure that headings at the same level are consistently placed on the page (i.e., centered, flush left, indented, etc.). If you use underlining, italics, or boldface to indicate heading level, make sure you use it consistently.
The body of your literature review is double-spaced pages using a professional looking font, 10 to 12 point. You will need to cite all your sources using a citation style that is appropriate for your field (e.g., APA Version 6 or Harvard Referencing)
Literature Review Content
The content must contain a research question statement in the first paragraph to explain what this paper has discovered and going to share (educate the reader). The remaining paragraphs need to synthesize your sources by topic relating to research question/aim or statement. The final paragraph should contain a conclusion to your literature review summarizing your thesis and outcomes of the research.
Note: Do not summarize each of your sources to create your literature review. The information needs to be synthesized by topics. The following website is good sources for understanding how to synthesize information:
Literature Review: Synthesizing Multiple Sources
http://www.iupui.edu/~uwc/pdf/Literature%20Review%20and%20Synthesis.pdf
Back Sections
You should have a page titled References, in which you will list the articles and books you have cited in your report. These references should be in a style appropriate to your field.
Timeline for Planning: A Literature Review Typically takes about 4 weeks
Week 1
– Collecting information; do a library search on key work written about your case example or innovator, search relevant theoretical and empirical articles
Week 2
– Develop your references s you go and means of storage and categorizing your work, create you reference list (eg Use Endnote)
– Develop an outline of your Literature Review (you can ask for feedback on this if you like)
Week 3
– Prepare a Full Draft and give yourself time to read through or edit with the help of another if English is not your first language
Week 4
– Full Draft submitted - Post to VU Collaborate through Turnitin
Appendix 2
A Suggested Business Plan Content and Format
Although most reports will be similar in professional style, the order and content of each section may change depending on the type of innovation and the context of the extended pitch. For example, a report that focuses on a new business and is aimed at venture capital will need to look in more detail at the industry the business will be operating within and justify that that new venture has the capabilities to both create and capture value from that industry.
Figures, graphs and models are important as they provide white space to break up text and summarize or visually illustrate key points. If the new venture is a joint partnership then you need to explain how the combination of both parties will produce that capability. If a new venture is within with an established company then you need to explain how this new venture builds on the capabilities that the company already possesses. This approach will apply for an innovation that is more a business model than a product, service or process innovation.
A report that is more a product, service or process innovation and is a new venture within an existing industry may look in more detail at the existing capabilities of the hosting firm and its competitors. If you are writing about a new business entity then a Porters analysis is appropriate. A SWOT analysis is useful if you are in an existing company otherwise the value curve and ERRC will cover the same points more meaningfully. It is important the value curve and the ERRC analysis relate to a common set of factors of competition. These should have an underlying consistency.
A business report format needs to be used for this assessment. This will require all sections to be numbered and all tables and figures to be labeled according to Harvard or APA (Version 6) Referencing Styles. A numbered section should have more than one paragraph, please do not use too many dot points and instead combine headings if sections are too small. Some sections do not require a lot of detail.
The business report should broadly follow this suggested format:
o Signed submission sheet
o Cover
? Title of the report
? Title of new venture
? Subject code
? Student/s’ full names and ID/s
o Acknowledgments
o Executive Summary
? Placed before the table of contents
? It is advised that it is written after the completion of the report.
? Should summaries the key elements of the entire business plan.
o Table of Contents
? Needs to correspond with all numbered sections
? Embedded in Word Styles
o Business Opportunity
? Description of the opportunity or unmet need from a customer perspective
? The Pitch.
o Introduction to the Report
? This introduces the various parts of the report and how they fit together to help organize the reader.
o The Business Concept
? This is a brief overview of what you are trying to achieve and the benefits you think it will produce.
? What is the purpose of the report what are you asking for?
? What type of organization are you trying to establish? (This links back to the letter of transmission and the audience you are presenting the extend pitch to.)
o The Industry
? Overview of the industry sector. (this should be the same as in the pitch)
? Industry trends.
? Major players in the industry.
? Estimated industry sales.
? If it is a new business in an existing industry then a Porters analysis may be appropriate and an assessment of industry attractiveness
? Summary of the new ventures place within this industry.
o Competitive Analysis
? Direct and indirect competitors.
? Assessment of their relative competitive advantage.
? Strategy Canvas
? The factors of competition need to be clear and the level of offering justified as much as possible.
? The factors of competition need to be consistent with what was discussed in the business opportunity especially the day in the life. The factors need to be defined and this can be done in the assessment of the competitors. These competitors appear on the value canvas. The focus of the value canvas is what the customer perceives as the factors of competition and how true the offering is. That is why one axis is offering high-low and the other is factors of competition.
? ERRC Analysis.
? The eliminate, reduce, raise and create dimensions of the ERRC analysis need to be consistent with what was discussed in the opportunity especially the day in the life and the factors of competition that appear on the value canvas.
? Assessment of your competitive advantage. Use the Strategy Canvas and the ERRC analysis to clarify your unique selling proposition (USP). That is you need to make clear why the customer should buy this product or service, and what the specific benefits are. This proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of a value curve not otherwise made in that particular industry. The proposition must be strong enough to move new customers into the industry.

Market Analysis
? Target market description
? This should be the target market identified in the industry sector. This section can also mention future customers; however it should concentrate on the initial target segment.
? Geographic location, demographics, target market's needs and how these needs are currently being met. This should link back to competitive analysis.
? Target market size and value
? Market value assessment. The assumptions and the logic by which you arrived at an estimate of the size and value of the market needs to be presented
? How will you overcome any entry barriers to the chosen market?
? What percentage of the market do you think you will capture and why. An ADAR analysis could be conducted if the market is mature.
o Technical Feasibility
? Technical aspects that need to be addressed, is this innovation technically doable and what need to be done. What technology currently exists and what needs to be developed?
? The cost of development need to be identified. Assumptions can be made but should be stated. Development costs of these are reflected in the financial plan and might include initial design and start up manufacturing establishment costs.
? Are there IP issues, how is the IP obtained (such as patents) and how is the IP protected.
o Marketing Plan
? Sales strategy note that the costs of these are reflected in the financial plan
? Sales should include development of initial point of sale, web site design and other material if this is part of your marketing plan as well as ongoing costs.
? Pricing plan. How does the price compare to alternate products.
? Proposed advertising and promotion activities. How will the product/service’s benefits be communicated and what channels will you use.
o Management Feasibility
? What is the type of organization you are proposing? (This will be first mentioned in the business concept.)
? Legal structure and management resources.
? Internal management team and capabilities relevant to the business
? External management resources.
? Human resources needs.
o Operating Plan
? Head office physical location.
? Facilities and equipment.
? Kinds of employees needed.
? Inventory requirements and suppliers.
o Financial Feasibility
? Funding requirements. You need to identify some initial costs for the development of the product and development of the marketing material as well as ongoing costs.
? Detailed financial statements. When will this generate a profit?
o Exit and or Growth Strategy
? If the report is for existing organization investors, what are the stages of potential growth in markets it serves and new products developed.
? If the report is for new venture investors, when will you seek additional investment in the business or choose to sell the business. This will logically follow from when the business starts to make a profit or strong revenues are established.
o Conclusion/Summary
? Summarise the key points about what makes this business attractive and how you can assure investors it will be successful
? Why, and to what extent, will this innovation or new business venture add value to the organization, the sector, the industry or society that implements and supports it if the proposition is aimed at an existing organization or other investors/venture capitalists, banks etc.?
o References
? This is an applied business report so only use references to justify an assertion of fact such as market size or acknowledgement of any theoretical model used such as the value curve. Use Harvard or APA referencing
o Appendices and Exhibits
? Any additional information that will help the report but are too detailed for the body of the report.
? Marketing studies.
? Detailed Financial Plan
? Time lines / Schedule of Activities
? Risk Management Plan
? Move excess wording to the appendix in a logical manner.
Appendix 3
MARKING GUIDE:
BMO6622: MANAGING INNOVATION AND ENTREPRENEURSHIP
INTERVIEWING AN ENTREPRENEUR
Student Name:____________________________________________________________________________
____________________________________________________________________________________________
Student Number: __________________________________________________
____________________________________________________________________
Marking Criteria: Unsatisfactory
(N: 0-49%) Satisfactory
(P: 50-59%) Good
(C: 60-69%) Very Good
(D: 70-79%) Excellent
(HD: 80-100%) Comments/Mark:
/3
/10
/7
-1
Completion of the full interview with a real entrepreneur known to you and completed interview template.
The extent to which have adequately linked your observations and learning from the entrepreneur’s experience to the scholarly literature on entrepreneurship and book chapters. Tightness, focus and coherency of thought, writing and presentation Correct References and Referencing
Imaginative and creative summary of your entrepreneur’s journey in a 1page poster that incorporates key elements of their business and success timeline and reflects the main findings in your report. Original work ie not copied from internet.
Signed Assignment Coversheet Missing
Word count for Report (1000 words – max) excluding refs and tables for your report
Handed in on time: Yes / No
Initials of Lecturer: Indicative Grade/ Mark:
Appendix 4
MARKING GUIDE:
BMO6622: Managing Innovation and Entrepreneurship
LITERATURE REVIEW
Mark allocation 30/100
Student Name(s): _____________________________________________________________________
_____________________________________________________________________
Student Number(s): __________________________________________________
___________________________________________________
Marking Criteria: Unsatisfactory
(N: 0-49%) Satisfactory
(P: 50-59%) Good
(C: 60-69%) Very Good
(D: 70-79%) Excellent
(HD: 80-100%) Comments:
? Summary of Entrepreneur and their business using available sources (5marks)
? Analysis of Entrepreneur and their business using peer reviewed literature, research texts (20%)
o depth and relevance of literature covered
o application of theory to explain the entrepreneur (input, process, outcomes)
o critical analysis, interpretation and integration of literature
? Organisation 5 Marks
o clarity of writing
o style, structure, presentation
o referencing
o Word count (+/- 10%)
Handed in on time: Yes / No
Initials of Lecturer: Grade: Mark:
Appendix 5
MARKING GUIDE:
BMO6622: Managing Innovation and Entrepreneurship
Group Presentation of Business Plan Feedback Form
Student Name(s): ____________________________________________________________________________
____________________________________________________________________________________________
Student Number(s): __________________________________________________
____________________________________________________________________
Marking Criteria: Unsatisfactory
(N: 0-49%) Satisfactory
(P: 50-59%) Good
(C: 60-69%) Very Good
(D: 70-79%) Excellent
(HD: 80-100%) Comments:
o Presentation of Business Plan Idea/Innovation
o Description of the Innovation and Problem the Business Idea solving
o Presentation of Team, Roles and Appearance
o Evidence of Structured Approach to Business Planning and Research
o Opportunity
o Value Proposition
o Marketing
o Funding/Financials
o Risks and Issues
o Presentation of Professional Visual Material
o Compelling and Convincing
o Balanced Session Structure
o Evidence of Group Contribution/Collaboration and Entrepreneurial orientation

Initials of Lecturer: Grade: Mark:
Group Presentation (continued) DATE: ……
At the end of your presentation, please give your lecturer a copy of your Powerpoint presentation, ensuring it includes the following information:
Date of presentation: __ / __ / __
MEMBER NAMES MEMBER CONTRIBUTION

Key learning points:
1.………………………………………………………………………………………
2.………………………………………………………………………………………
3.………………………………………………………………………………………

Appendix 6
BMO6622
Business Plan Marking Guide and Rubric
Name of Business:___________________________________________________
Business Plan Evaluation Rubric
0 = no evidence
1 = little evidence or major flaws
2 = adequate minimum standards
3 = Research and planning well done, few minor omissions, met standards
4 = Research and planning well done, exceeded minimum standards Grading (Mark) and Comment
Cover Page
All information present, including:
Name of the Business
Names of the owners (the group members) and Student ID
Date
Any other information needed (Turnitin Report and Assignment coversheet) 0 1 2 3 4 (2)
Table Of Contents
Includes each major section.
Includes page numbers.
Organized, neat and complete (so as to assist the reader) 0 1 2 3 4 (1)
Executive Summary
Each key section briefly summarized.
Specifically answers:
What business are you in?
Where will you locate and why?
What is your product/service?
How much capital will be needed?
Why should someone invest in your company or be attracted to it?
(Length is one to three pages.) 0 1 2 3 4 (4)
Product or Service Description (Business Concept)
What you are trying to achieve with benefits provided. Give sufficient detail to enable investors to develop a working understanding of what the company sells
May include photographs, schematic drawings, and descriptive scenarios
Describe how product/service fills a gap in the market or how your product/service is “better, cheaper, and/or faster” than what is currently available
If a Mobile App, WebPage or other Internet business provide clear description and mock up in appendices
Focus on the benefits of each feature
• Feature refers to what the product/service is
• Benefits refer to what the product/service does
• Emphasize and demonstrate the innovation
If needed include the technical feasibility of the product – is it doable?
• Associated costs
• IP issues and patents (if needed)
Key strategy (include Exit, Growth Strategies, as needed) 0 1 2 3 4 (4)
Industry, Target Market, and Competitor Analysis
Describe the broader industry in which you will be competing
Identify the different segments of the industry (Use of appropriate marketing models and frameworks)
Describe in detail the niche in which you plan to participate
Specifically identify the target market
Review of new business’ top competitors and their relative market share
Examine markets that competitors serve and the strategies they employ
Describe barriers to entry and articulate strategies for overcoming them
Barriers to entry (characteristics of an industry that make it difficult to start new ventures)
Describe expected response from competitors
Value Proposition, Strategy Canvas and ERRC 0 1 2 3 4 (5)

Company Description
Basic information (mailing address, phone number, website, email, etc.)
Legal form (partnership, corporation, etc.) – be specific
Mission statement
Goals and objectives
How the venture was conceived
Nature of business, its primary product/service, its current status (startup/buyout/acquisition/merger/) 0 1 2 3 4 (2)
Market Analysis and Marketing Plan
Describe how the firm will reach and service customers within a given market (target market)
Explain the marketing strategy (Link to Literature)
How will customers be identified and attracted?
Pricing strategies
Selling approach
Type of sales force
Describe advertising and promotion campaign
Media used—viewer/listener profiles
Media costs
Frequency of usage
Plans for generating publicity
Web presence
Credit and pricing policies
Budget for marketing plan
Hint: Leverage as much free advertising as possible
Usually 2 or more pages long 0 1 2 3 4 (4)
Operating plan with location and layout (if a Physical Building/Structure)
Location
Demographic analysis of location versus target customer profile
Lease/Rental rates
Labour needs and supply in relation to legislation
Wage rages and Awards (penalties and over award payments)
Layout/facilities
Size requirements
Facilities and equipment
OH&S considerations
Ergonomic issues
Layout plan (put appendix and diagrams or mockups)
OR
Clear outline and explanation of means of operation and distribution if there is no physical building or structure. 0 1 2 3 4 (3)
Management Team
Emphasize relevant expertise that each team member brings to enterprise
Experience
Education
Duties
Employee requirements, e.g training and work needs (if any)
List and highlight strengths of other stakeholders who will contribute management or consulting expertise (legal structure)
Board of Directors
Advisory Board
List legal counsel or other professional service firms such as accounting, management, etc. 0 1 2 3 4 (3)
Financial Projections - Accurate, correct format, consistent, realistic
Should be conservative but achievable; reasonable yet compelling
1.Start-up costs statement (one off an operational)
2.Sales forecast for the first 3 years
3.Expenses budget (fixed and variable costs) for first 3 years
4.Income projection for first 3 years - including profit and loss
5.Break-even analysis
0 1 2 3 4 (5)
Loan or Investment Proposal
Amount requested/needed
Purpose and uses of funds
Repayment, ROI or “cash out” schedule (make clear any exit strategy)
Timelines for implementing plan and launching business
0 1 2 3 4 (3)
Appendices
The Appendices (beginning on a separate sheet at the end of your plan) can include pertinent information about yourself and your business that is not included elsewhere in the plan.
DO NOT REPEAT INFORMATION FROM PREVIOUS SECTIONS.
The appendices should be used to complement or supplement your previous information. Some possible details to include are :
1. Organizational structure (if not previously listed), including management structure, organization
2. chart(s), and resumes of key people
3. Major assumptions you have made in preparing the plan
4. Intended publications or marketing tools
5. Layout schematic of physical or electronic product
6. Details of objectives and goals
7. Photographs, mockups or technical information
8. Web page design features
9. References 0 1 2 3 4 (1)
Expression
Spelling, capitalisation, punctuation, grammar, concise word choice, and sentence structure. 0 1 2 3 4 (2)
Format
Professional lay out with Font size 12 - for ease of reading
Appropriate headings and subheadings for each section
No typographical errors 0 1 2 3 4 (1)
Total
/40
Signature of Reviewer
Date