SUPPLEMENTARY ASSESSMENT
Subject Code and Name HFR603 Hotel Finance & Revenue
Assessment Revenue Management Scenario Evaluation
Individual/Group Individual
Length 1,000 words
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Generate, analyse and critically evaluate financial information for improved business decision-making.
c) Critically evaluate the operational requirements of the various components of revenue management.
Submission As per letter of notification
Weighting N/A
Total Marks Pass/Fail
Context:
Using the information from the data sets below, write a 1,000-word report that includes:
A. An analysis of the variance in Rooms Revenue, Occupancy, ADR and RevPAR against the forecast.
B. An evaluation of the hotel’s performance against its competitors using Occupancy, ADR and RevPAR as points of comparison.
You do not need to offer recommendations.
HFR603_Supplementary Assessment Page 1 of 3 Sam is the General Manager at the Star Hotel and has to prepare for the yearly meeting with the owners to discuss the hotel’s operations, status and overall performance of the business thus far. This year, the market has been particularly difficult as it has seen a growth of supply with four new hotels opening within the competitive radius of the Star Hotel, and a reduction of a large travel market due to restrictions on visas in the last 6 months.
As the Revenue Analyst for the property, Sam has tasked you with writing a report on the revenue performance of the hotel in the market this year. Your colleague has gathered the following data sets:
Today’s date: 05 October 2021 September 2021 results:
OTB Forecast Variance to Forecast
Rooms Revenue $ 1,389,535 $ 1,480,488 - 6.14 %
ADR $ 181.35 $ 180.70 + 0.36 %
Occupancy 85.13 % 91.03 % - 5.90 %
RevPAR $ 154.38 $ 164.49 - 6.15 %
STR Reports – September 2021
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Learning Rubric: Supplementary Assessment
Assessment Criteria Fail
(Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Communication &
Academic Writing (presentation of information to
audience)
20% Audience cannot follow the line of reasoning. Line of reasoning is often difficult to follow. Line of reasoning is easy to follow. Demonstrates cultural sensitivity. Engages and sustains audience’s interest in the topic.
Analysis (demonstration of understanding of RM concept)
30%
Limited synthesis and analysis of new knowledge. Can analyse a limited range of information with guidance using classification / principles. Can analyse with guidance using given classification / principles. Can analyse a range of information with minimum guidance, can apply major theories and compare alternative methods / techniques for obtaining data. Can analyse new and/or abstract data and situations without guidance using a wide range of techniques appropriate to the topic.
Evaluation (defence of own perspective on positive/negative performance of
business)
30%
Minimal to no evaluation of RM scenario. Limited synthesis and evaluation of RM scenario. Some use of RM concepts and illustrations. Can synthesise and evaluate RM scenario using RM concepts and illustrations, though often not related to the topic at hand. Can synthesise and defend own position of the RM scenario, using RM concepts and illustrations, often related to the topic at hand. Can analyse, synthesise and defend own position on RM scenario, using RM concepts and illustrations relevant to the topic.
Application (illustration
of RM concept)
20% Demonstrates lack of understanding new knowledge. Demonstrates minimal understanding of new knowledge, however lacks an attempt to illustrate it. Demonstrates a limited understanding of new knowledge and attempts to illustrate it. Demonstrates an understanding of new knowledge and illustrates it. Demonstrates a strong understanding of new knowledge and illustrate it using creative and original upto-date examples.
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