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The Role of Brands
• Identify the maker
• Simplify product handling
• Signify quality
• Create barriers to entry for new arrivals
• Serve as a competitive advantage
• Secure price premium
Q: Given the role of brands above, explain each point in detail clearly.
• Identify the maker
• Simplify product handling
• Signify quality
• Create barriers to entry for new arrivals
• Serve as a competitive advantage
• Secure price premium
Q: Given the role of brands above, explain each point in detail clearly.
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