COIT20228
 Assignment
 Two
  Term
 2,
 2014
July 2014 KH
Case Study (35%)
General
 Information In
 this
 assignment
 you
 will
 respond
 to
 a
 series
 of
 questions
 based
 on
 a
 case
 study.
 
 The
  questions
 relate
 to
 contemporary
 aspects
 of
 ICT
 that
 affect
 organisations.
 
 
 The
 assignment
  allows
 you
 to
 extend
 your
 knowledge
 and
 critical
 thinking
 about
 ICT
 beyond
 what
 is
  strictly
 in
 the
 textbook
 or
 course
 lectures. You
 need
 to
 reference
 external
 material
 other
 than
 the
 textbook
 in
 order
 to
  complete
 this
 assignment
 successfully.
 
 Use
 Harvard
 format
 for
 all
 citations
 and
 the
  bibliography.
 
  Case
 Study The
 case
 study
 is
 titled
 â€œGoogle,
 Apple,
 and
 Microsoft
 Struggle
 for
 Your
 Internet
 Experience”
  and
 is
 sourced
 from
 the
 Laudon
 &
 Laudon
 textbook
 chapter
 7.
 
  Download
 a
 copy
 of
 the
 Case
 Study
 from
 the
 Overview
 section
 of
 the
 course
 website.
 
 The
  file
 is
 named
 Laudon_CaseStudy_ch7-­-v2.PDF.
 
  Download
 this
 file
 now
 if
 you
 have
 not
 yet
 done
 so.
 
  Your
 Task To
 complete
 this
 assignment,
 answer
 the
 four
 Case
 Study
 Questions
 outlined
 below
  after
 reading
 the
 case
 study
 in
 the
 Laudon_CaseStudy_ch7-­-v2
 file.
 
 
 These
 questions
  are
 different
 from
 the
 ones
 found
 in
 the
 textbook
 â€“
 do
 not
 answer
 the
 questions
 found
  in
 the
 textbook.
 
  The Case Study Questions 1. The business models of Google, Apple, and Microsoft are described as they were about 5 years ago – 2009-10. Contrast their business models and comment on their strengths and weaknesses in the light of today’s marketplace. Explain your reasoning, using examples where appropriate. 2. Given your research into disruptive technologies or trends in the first assignment, how will these impact the three large companies and their current business models? 3. Describe the mobile platform offerings of Google, Apple, and Microsoft as described in the case and use current literature to bring them up to date. Which company do you think is going ahead of its rivals and why? Explain your reasoning. 4. In your considered view, are mobile wireless technologies disruptive, or no longer disruptive, or does it still have some way to go in deeply affecting business and society? Explain your reasoning, using literature and examples to back up your points.
COIT20228
 Assignment
 Two
  Term
 2,
 2014
July 2014 KH
What
 you
 need
 to
 submit You
 are
 required
 to
 submit
 a
 single
 document
 in
 Microsoft
 Word
 format
 (.doc
 or
 .docx).
 
 If
  you
 use
 any
 other
 word
 processor,
 you
 will
 need
 to
 save
 your
 work
 in
 Word
 format
 (.doc
  or
 .docx)
 before
 submitting
 it.
 
 
 Most
 word
 processors
 allow
 you
 to
 do
 a
 Save-­-As
 to
 Word
  format. Use
 the
 Word
 template
 available
 from
 the
 course
 website
 (Assessment
 page)
 as
 a
 blank
  document
 into
 which
 you
 can
 insert
 your
 details
 and
 assignment
 response. Warning: penalties are severe for plagiarism. Plagiarism includes copying the work of other students, using purchased answers from Internet services, or un-referenced copying from any other sources. All submitted files are processed through TurnItIn, a copy detection service.
  Hints Try
 to
 limit
 each
 response
 to
 around
 500
 -­-
 700
 words.
 If
 you
 can
 say
 what
 you
 need
 to
 say
  in
 less,
 then
 that
 is
 fine
 â€“
 don’t
 write
 for
 the
 sake
 of
 writing.
 
 
 There
 is
 no
 single
 â€œcorrect”
  response.
 You
 need
 to
 give
 a
 considered
 view
 or
 opinion
 as
 appropriate
 and
 justify
 your
  response
 based
 on
 the
 case
 and
 external
 literature.
 
 You
 may
 use
 the
 course
 news
 forum
 to
  ask
 or
 to
 discuss
 the
 issues
 with
 others.
 
 
  ASE
 STUDY
 ASSIGNMENT
 -­-
 PAGE 4
 
 
COIT20228
 Assignment
 Two
  Term
 2,
 2014
July 2014 KH
Assessment
 Criteria
Criteria Mark Range Mark Given Question 1QuestionQuestion 1 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 Question 2Question 2 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 Question 3Question 3 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 Question 4Question 4 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 General (Penalty) Referencing (-1 per error, to maximum of -10) Note: this criteria relates to citation format or omission errors (i.e. source appears in reference list but not cited or not cited correctly). Plagiarism (unreferenced/copied) material will result in a referral to the office of Learning and Teaching for action. Severe penalties apply should plagiarism be proven. Total possible marks 0 – 60* * The total will be expressed out of 35 for results purposes.