ASSESSMENT BRIEF
Subject Code and Title RCM301: Risk and Crisis Management
Assessment Environmental Scanning Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes a) Identify and describe concepts and theories of risk and crisis management within the context of the Hospitality and Tourism industries
b) Analyse and evaluate principles and strategies of risk and crisis management within the context of the
Hospitality and Tourism industries
Submission By 11:55pm AEST/AEDT Sunday of Module 3 (week 5)
Weighting 40%
Total Marks 100 marks
Context:
Environmental scanning is a process used in strategic planning that assists companies in risk management. Thorough environmental scanning will consider all possible factors affecting the business climate, which influence the company’s day-to-day business operation. These factors may be internal; personnel/human resources, company structure, specialist skills and available resource/infrastructure or external; political climate, the economy, trends and natural phenomena.
The information collected in an environmental scan is key in formulating and executing a strategic business plan and risk management plan when needed. The scan data helps identify areas in the company of strength and weakness and understand opportunities and threats that the business needs to consider or investigate further. The scanning exercise provides a foundation for decision making in all areas of the business and guides plans for growth and development.
Instructions:
Your task is to choose one of the following hospitality or tourism businesses and perform an internal and external environmental scan to identify areas of strength, weakness, potential opportunities and threats.
• Thredbo Ski Resorts
• Coogee Bay Hotel
• Sari Club Bali
• Costa Concordia Cruise Ship
• KFC
Please remember: Your choice of hospitality or tourism business in this assessment will also be the subject of your second assessment.
You will be strategic and business minded in your report. You will thoroughly identify:
• Key stakeholders
• Strengths, weaknesses, opportunities and threats to the business
• Internal risks - human factors, technological factors and physical factors
• External risks - economic factors, natural factors and political factors
In addition to investigating the stakeholders and internal and external risks, you will provide a summary table of risks, which will illustrate for each risk:
• The risk category (internal/external)
• The risk type
• Stakeholders affected
• Likelihood rating
• Consequence Rating
• Risk Control Method
An example of a summary risk table is provided below
Risk Category Risk Type
(Human, physical, environmental, financial etc) Stakeholders affected Likelihood
Rating
(A,B,C,D,E) Consequence
rating
(1,2,3,4,5) Risk Control
Method
(Elimination, substitution, engineering,
administration, process/equipment)
Suggested format
It is recommended that you use the following report format:
• Cover page
• Synopsis or Executive Summary highlighting the main findings of the report
• Table of contents
• Introduction
• Discussion
• Summary Table of Risks
• Conclusion
• Reference list, containing a minimum of five (5) peer reviewed academic articles. Please make sure you include references for any images/multimedia utilised in your report.
Word total for your Environmental Scanning Report is 2000 words (-/+10%). Support your answers with evidence and concepts from your research and perhaps a related experience.
Referencing:
Cite your sources using correct APA 6th ed. style of referencing. In addition to academic references, you are encouraged to include diagrams, pictures, screen shots, links to websites, YouTube video or similar, providing they are relevant to the topic and/or illustrative of your example.
Similarly, you can reference from your personal experience either working on events or attending events. The citation in the text would be of the form (Pers. Exp. 01). In the reference list this would be:
• Pers. Exp. 01 Date of the event , name of the event , Place where it was held • For example:
• Pers. Exp. 01. 24 Oct 2017, Sculpture by the Sea, Bondi Beach NSW.
Referencing must be included in-text, with a reference list provided at the end of the report.
Submission Instructions:
Submit Environmental Scanning Report (with references and summary table) via the Assessment link in the main navigation menu in RCM301 Risk and Crisis Management on the Student Portal. The Learning Facilitator will provide feedback via Grade Centre in the Student Portal. Feedback can be viewed in My Grades.
Submit your Environmental Scanning Report in an academic style, including both in-text citation and a full reference list using the APA 6th edition style of referencing. Please see the Academic Skills page on Blackboard for information on referencing in APA 6th ed.: https://laureate-
au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id =_2498849_1
As a student you have responsibility with regard to your academic conduct whilst studying. This conduct is clearly outlined in the Academic Integrity Policy and Procedure document. Please review this document before submission.
The Learning Rubric below is your guide to how you will be marked in this assessment. Please be sure to check this rubric very carefully before your submission.
Learning Rubric: RCM301 Assessment 1 Environmental Scanning Report
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Analysis
30 %
Report shows little/no understanding of the link between environmental scanning and business strategy. It does not provide examples of risks. There is no evidence of an attempt to analyse the business environment and the risk table is incomplete or missing
Report shows a basic understanding of the link between environmental scanning and business strategy. It provides some examples of risks. There is some evidence of an attempt to analyse the business environment and a risk table is included.
Report shows a developed understanding of the link between environmental scanning and business strategy. It provides clear examples of applicable risks, while analysing sufficiently the business environment. The risk table shows adequate understanding of business risks. Report shows a highly developed understanding of the link between environmental scanning and business strategy. It provides clear examples of risks to the business, both internally and externally. The risk table critically and
substantially analyses the business risks and impacts. Report shows a sophisticated understanding of the link between environmental scanning and business strategy. It provides clear and susbstanial examples of risks to the business, both internally and externally.
The risk table provides critical and exceptional analysis of business risks, impacts and control methods.
Research, Knowledge
and Understanding
30% Report does not address the task.
Report shows little/no evidence of research or enquiry.
Confusion of personal opinion and information (substantiated by evidence) from the Report basically addresses the task, however indicates only a cursory understanding of the topic and develops the minimum aspects of the task.
Report shows some evidence of research or enquiry.
Report addresses and develops most/all aspects of the task.
Report shows sufficient evidence of research or enquiry.
Report justifies personal opinion, by utilising evidence and information from independent research. Report fully addresses and develops all aspects of the task.
Report shows substantial evidence of research or enquiry.
Report discriminates between assertion of personal opinion and information
(substantiated by robust Report fully addresses and develops all aspects of the task through comprehensive critical analysis or synthesis.
Report shows exceptional evidence of research or enquiry and indicates serious contemplation of sources and extended reading.
research/course materials. ? Some confusion of personal opinion and information (substantiated by evidence) from the research/course
materials. ?
evidence) from independent research and extended reading.
Report systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from independent research.
Structure and Flow of
Ideas
20% Report does not present adequate ideas or information.
Report lacks logical/clear structure and flow of ideas, making it difficult to understand.
Line of reasoning is unclear and difficult to follow.
Report presents information and evidence sufficiently, however requires further logic and more clarity.
Report has a sufficient structure, however flow of ideas are a challenge and can be difficult to understand.
Line of reasoning is passable, however, can sometimes be difficult to follow and requires clarity. Report presents information and evidence clearly and logically.
Report has a good structure, with a good flow of ideas.
Line of reasoning is of a good standard and easy to follow.
Report presents information and arguments in a logical and clear way, which is well-supported by evidence.
Report has a good structure, with opinions and ideas expressed in a clear and concise manner with obvious connection to topic.
Line of reasoning contains clarity and logic and is easy to follow. Report is expertly presented, descriptive, concise and informative – very well developed and well-supported by evidence, demonstrating a clear flow of ideas and arguments.
Report has an excellent structure, which engages and sustains the audience’s interest in the topic - the reader can immediately grasp the relevancy.
Clarity and Grammar
10% Report displays poor spelling and grammar.
Reports appear “hasty” with short, unorganised content that may Report displays few errors in spelling and grammar.
Report is adequate, however has some errors Report is grammatically correct with few misspellings if any.
Report is on topic and relevant, with very minor Report is grammatically correct with no misspellings.
Report demonstrates exemplary grammar, spelling and punctuation skills.
contain multiple errors
or may be inappropriate or irrelevant.
in clarity which can cloud meaning.
clarity errors that don’t impede meaning.
Report contributes well explained, relevant and clear information.
Report contributes to the discussion with clear, concise and relevant comments formatted in an easy-to-read style.
Correct citation of key resources and evidence
10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas.
Does not use sufficient sources.
Does not include correct references or intext citations; does not use APA 6th style.
Demonstrates use of credible and relevant resources to support and develop ideas, however, these are not always explicit or welldeveloped.
Uses sufficient sources, however can be greatly improved.
Attempt made to include references or in-text citations, however these are sometimes insufficient for research purposes, or incorrect;
uses APA 6th style, however may contain some citation or referencing errors.
Demonstrates use of credible and relevant resources to support and develop ideas. Shows good evidence of attempts to source information.
Uses a sufficient number of sources.
Incorporates in-text and citations references from suitable sources; uses APA 6th style, however may contain minor citation or referencing errors.
Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements.
Shows evidence of wide scope for sourcing evidence.
Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing minimal and or no errors.
Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements.
Shows evidence of wide scope for sourcing evidence.
Incorporates in-text and citations references from suitable sources; uses APA 6th style, containing no errors.