HI5004 Marketing Management Tri2 2014
Group Assignment Guidelines

Written Report 20 marks Presentation 10 marks
Written report Due Week 10
(Both hard copy with safe assignment report on Lvl 6 and soft copy on BB by 5 pm)

Words limit 3000 Presentation Due Week 9,10 &11
(As per your allocated time and week)


• Choose any company from the following Industries:

- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- On Line Courses
- Organic food
- Health and fitness industry
- Wine industry
- Any tourist resort in Australia
- Farm House
- Any charity or non profit organization
- Any small to medium size company in Australia

Note: Groups must inform the lecturer about their topic before they start.

• Discussion on theory will not get you any marks unless it is applied.

• This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environment
- Brief analysis of consumer perceptions and behaviour about the brand
- Marketing Mix (brief discussion)
- Your comments or any recommendations

• References Harvard style
• Research at least 4 to 5 academic articles on the topic
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and follow the structure with application of marketing concepts.
• For presentations, students need to be in the class at 2pm on Thu even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% marks of your presentations if you do not follow the guidelines.
• Wear Formal Attire