Assessment Details and Submission Guidelines
Trimmter T2 201B
Unit Code HC2022
Unit Title Marketing Research
Assessment Type IndMdual Report
Assessment Title IndMdual Report
Purpose of the i/ Integrate theoreti.I and practical .owledge of Marketing Research in the context of marketing-related business decisions
assessment (with ULO MaPPMB) 2/ Analyse business probiems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.
Weigh 20 96 of the total assessments
Total Marks 20
1Nord limit Not more than 1500 words
Due Date Week 6
Submission Guidelines • All work must be submitt. on Blackboard by the due date along .h a completed Assignment Cover Page.
• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on ail four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cit. in the text of the report, and list. appropriately at the end in a reference list using Harvard referencing style.
Page 2 of 4
Assignment Specifications
Purpose:
Student will gain experience in applying the marketing research process, collecting secondary data and
providing recommendations for and orgaisation's strategy
SKY HIGH Real Es.te Developers want to understand the present structures of Australian households and families, as well as how these structures will change in the next 20 years. This will allow them to plan for the kinds of properties that are in demand now and in the future. Using secondary data sources, find this information for the real estate developer. This secondary data can be obtained from a variety of credible sources, including: The Australian Bureau of Statistics website (wvo.v.abs.gov.au, and searching for 'family characteristics'. The most recent publication, released in 201S, is entitled 4442.0 - Family Characteristics and Transitions, Australia, 2012--13, available at www.abs.i,ov.aujausstats/abs@.nsfimf/4442.0 You can also gain some insight from:
htths://ouickstats.censusdata.abs.gov.au/census servicesige,R.d..enws/201.w......
You rnay also source data from other credible sigh..
Assignment Structure should be as the following:
1. Introduction
Introduce the main problem the real estate developer is facing and how the data will be collected
2. The research Process
2.1. Define the Problem
Clearly explain the problem that requires market research
2.2. Planning the research design
Explain why secondary data will be used in this research
2.3. Planning the sample
Provide information on the sample sizes used for the data you are using (this will come from the
research organisation)
2.4 Collecting the data
This is the one of the main sections (it should be around 300 wo,o). Show the data you hove
collected. This should be well organised and easy to understand.
2.5 Analysing the Data
This is the one of the main sections (it should be oround 300 words). Explain what the data meons in
the context of the problem.
3. Formulating conclusions
Conclude on the research and provide two specific recommendations for the real estate developer.
References