Assessment
Assignment 1
Description: Assignment 1
Marks out of: 40
Wgt (%): 40
Due Date: 20 August 2014

Task:
Choose a consumer good (not a service or an industrial product) that you have purchased recently. A consumer good is a physical product that is bought to satisfy an individual’s personal needs and wants e.g. sports shoes, laptop computer, and mobile phone.
You are asked to present the following information to an audience such as the CEO or Product Manager for the producing company.
a) Product and company background
• Describe the company (including size, market share, location etc.)
• Briefly describe the product
b) Target market description
• Describe the target market based on at-least 4 (four) relevant variables.
• Explain why these variables/descriptors are relevant for this product.
[You will find an example of this process on the MKT1001 homepage.]
c) Decision making process
• Using the 5 step consumer decision making process, explain the process you went through to buy your chosen product.
• Consider other marketing concepts you have learnt about already, such as: exchange, involvement, and value. Identify when these have occurred throughout the experience.
You should use marketing resources (such as online resources or marketing textbooks) to support your discussion. For example: when you discuss the information sources you used when you were thinking about buying this product, you can use these resources to help you understand that process, and then paraphrase that information in your discussion (with in-text references to properly acknowledge the source). You will use this same type of writing process (application with theory) again in Assignment 2.
Format:
For Assignment 1 you will complete the template provided and from that develop a PowerPoint presentation with an accompanying script (in notes pages) [go to view tab in the menu – choose notes view – slide in the top - transcript at the bottom].
YOU MUST Submit 1 file only with the script in the notes section of PowerPoint. Should you submit your script separately it will not be considered for marking purposes.
SLIDE LIMIT: 10 – 15 slides
WORD COUNT LIMIT (script only): 1000 – 1500 words
Assignment template:
Open and save a copy of this Assignment 1 template and use this to assist you in developing your presentation.
Assignment marking criteria:
Open and view this Assignment 1 marking criteria to assist you in developing your presentation.