Assessment Task No 1 (Group participation and written reportl
Task Length: There should be around 2000 words. This report will trace a brief history of the Hospitality Industry, identify the challenges it faced and critically articulate the changes that were implemented. Use the 5 stages of the Applied Creativity & Innovation model as a guide.
As this is a group project, the report will provide a preview of the segments that each member of the group will write in their comprehensive report and class presentation for Assessment Task 2.
Date Due: Group report — week 5
Task weight: 30%
OBJECTIVE: This subject is about innovation and entrepreneurship in the Hospitality and Tourism Industry. The industry has made many changes in the last 50 years due to the advances in technology and demography.
To have a better appreciation and understanding of the Applied Creativity & Innovation model, students are required to conduct research and write a report about the changes in the hospitality industry. You may illustrate these changes by writing about your chosen hotel/theme park/tourist destination (could be a country or city or resort).
APPROACH: When you graduate and work for a company, team dynamics is an important part of your daily routine. For this reason alone, I encourage students to work in a group of 4. Each of you have a role to contribute to achieve a successful report which is well researched and written in a manner that reflects critical thinking.
As a guide, consider all the 5 elements of the Applied Creativity & Innovation model.
DEFINE
the Challenge
Applied Creativity
& innovation AMM
IDEATION Generate Ideas
DESIGN Potential Solutions
IMPLEMENT Solutions
It's important to trace the history of your chosen hotel/theme park/tourist destination (could be a country or city or resort) and at the point when the chosen hotel/theme park/tourist destination (could be a country or city or resort) was faced with some tough decisions to make innovative changes to its business model.
Assessment Criteria used to grade this task:
1. Organization: demonstrate your ability to discuss and conduct research to identify the evolution of the Hospitality Industry and you may choose a hotel/theme park/tourist destination (could be a country or city or resort) that significantly used applied creativity and the innovation process to reflect the changes. You must first be able to identify and define the challenges. (12 Marks)
Assessment Criteria used to grade this task:
1. Organization: demonstrate your ability to discuss and conduct research to identify the evolution of the Hospitality Industry and you may choose a hotel/theme park/tourist destination (could be a country or city or resort) that significantly used applied creativity and the innovation process to reflect the changes. You must first be able to identify and define the challenges. (12 Marks)
2. Analysis: Conduct a situational analysis and work through every stage of the Applied Creativity and Innovation model. (12 Marks)
3. Team dynamics. The group need to demonstrate how effectively they had worked as a team through proper allocation of work. Each member has to be a team player and take responsibility of their assigned tasks. This can be measured by the quality of the report and the individual presentation in Assessment 2. (6 Marks)
Estimated Student Workload: 8-12 hours
See Separate Marking Rubric for the detailed marking allocation
Links to Subject Learning Outcomes: Learning Outcome 3 is assessed in this task