HI6006 Competitive Strategy Tri1 2014
Group Assignment Guidelines

Written document: A short report
Marks: 20
Report Due: Week 11
Words limit: 2500

• Choose a global business form the following :
- Milk industry (in Australia and New Zealand)
- Car industry (especially Peugeot in China)
- On line retailing especially Alibaba vs Amazon
- Container shipping – Maersk)
- Woolworths and Coles operating overseas markets
- Organic food company trying to expand in international market
- Health and fitness company
- Any small to medium size company in Australia which is trying to expand

Note: You need to discuss your choice with your lecturer before you start your assignment.

• Discussion on theory maximum 20%
• This assignment is in report form with the following headings:
- Executive summary
- Apply “AAA” framework which includes Adaptation, Aggregation and Arbitrage
- Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid)
- Diversification and Integration
- Competitive advantage
- Absolute advantage
- Your comments or any recommendations

• References Harvard style
• Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page. There is no need to submit the articles on BB.
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and apply the above concepts from the subject.