Assessment Information
Subject Code: MAN302
Subject Name: Strategic Business Management
Assessment Title: Report (Individual Assessment)
Weighting: 30%
Total Marks: 30
Word Count: 1500
Submission: Via Turnitin
Due Date Week 4
This Assessment will address the following Learning Outcomes:
• LO3: Describe the determinants of competitive advantage.
• LO4: Recognise the difference between the fundamental view and the dynamic view of competitive advantage.
• LO5: Develop a business strategy based on a comprehensive situational analysis.
Assessment Description
You are a strategic analyst for a large consulting firm and specialise in the analysis of Australian companies. You have been asked by your manager to write a report analysing an Australian company’s underlying strategy that has resulted in it moving some of its activities offshore with the loss of a number of local jobs as well as expanding into other international markets.
Note: You are to choose any of the following companies.
• Superloop (telecommunications) [www.superloop.com]
• Mantra Group (Hotel) [www.mantragroup.com.au]
• IDP Education (Education) [www.idp.com]
• Collins Foods (Food) [www.collinsfoods.com]
• Flight Centre (Travel) [www.flightcentre.com.au]
• Price Waterhouse Coopers (PWC) (Professional Services) [www.pwc.com.au]
This is part one of your e-portfolio which will also be part of Assessment 3. In your analysis you are required to:
• Evaluate the external issues that are affecting the company and have driven it to employ a strategy that has resulted in moving jobs offshore.
• Analyse the internal issues that are making the company consider moving jobs offshore as part of its strategy.
• Identify the stakeholders in this company and discuss how the shift of offshore activities will affect these stakeholders.
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KBS ASSESSMENT OUTLINE
• explain what is the competitive advantage for the company in moving in either expanding offshore and/or moving some jobs offshore
• list and assess the issues of this strategy, including risks, cost savings and/or revenue increase. Evaluate any other issues that you see are relevant to its success or otherwise. What are the strategic implications?
Grading Scale
This assessment will be marked using the attached rubric.
Important Study Information Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services Academic Success Centre Study Support Resources
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KBS ASSESSMENT OUTLINE
Criteria F (Fail)
0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction)
75% - 84%
HD (High Distinction)
85%-100%
Clear explanation of key strategic issues (12) Shows no understanding of the issues, key problems, and the company’s present situation and strategic issues. Shows little understanding of the issues, key problems, and the company’s present situation and strategic issues. Shows some understanding of the issues, key problems, and the company’s present situation and strategic issues. Shows adequate knowledge of the issues, key problems, and the company’s present situation and strategic issues. Shows superior knowledge of the issues, key problems, and the company’s present situation and strategic issues.
Internal and External Scan,
Stakeholders and
Competitive Advantage • Poor or no evaluation of the internal and external issues that
are affecting the Australian company
• Poor or no discussion on the various stakeholders of the organisation.
• Poor or no analysis of the competitive advantage of moving jobs and / or expanding offshore.
• Fair evaluation of the internal a nd external issues that are affecting the Australian company
• Fair discussion on the various stakeholders of the organisation.
• Fair analysis of the competitive advantage of moving jobs and / or expanding offshore.
• Adequate evaluation of the internal and external issues that
are affecting the Australian company
• Adequate discussion on the various stakeholders of the
organisation.
• Adequate analysis of the competitive advantage of moving jobs and / or expanding offshore.
• Very good and logical evaluation of the internal and external issues
that are affecting the Australian company
• Clear and reasoned discussion on the various stakeholders of the organisation.
• Very good analysis of the competitive advantage of moving jobs and / or expanding offshore.
• Full and skilful evaluation of the internal and external issues that
are affecting the Australian company
• Excellent and logically developed discussion on the various stakeholders of the organisation.
• Excellent analysis of the competitive advantage of moving jobs and / or expanding offshore.
Valid answers with relevant supportive material (12) • Poor or no discussion of what the strategic implications are with a poor or no conclusion.
• Poor or no integration of research to support analysis.
• Little or no evidence of wider research to support analysis within the word limit. • Fair discussion of what the strategic implications are.
• Fair integration of research to support analysis
• Fair evidence of wider research to support analysis
• Adequate discussion of what the strategic implications are.
• Average and skillful integration of research to support analysis
• Adequate evidence of wider research to support analysis
• Most issues included in clear discussion of what the strategic implications are.
• Very good and skillful integration of research to support analysis.
• Good evidence of wider research to support analysis • All key issues integrated in an excellent and clear discussion of what the strategic implications are.
• Excellent and skillful integration of substantial research to support analysis
FORMAT: Presentation, grammar, spelling, research and referencing Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your presentation
The format chosen for your submission lacks thought and consideration for the intended audience.
In-text referencing and/or reference list is mostly incorrect. Mostly correct spelling and/or grammar is used throughout, with consistent minor and/or major errors.
The format chosen for your submission is appropriate, but major improvements would enhance it.
Mostly correct In-text referencing and/or reference list with major errors. Mostly correct spelling and/or grammar is used throughout, with occasional minor and/or major errors.
The format chosen for your submission is appropriate, but some improvements would enhance it.
Mostly correct In-text referencing and a reference list with minor errors and the occasional major error. Correct spelling and/or grammar is used throughout, with the occasional minor errors.
The format chosen for your submission is professional.
In-text referencing and a reference
list are correct with only the occasional minor error.
Correct spelling and/or grammar is used throughout, with no errors.
The format chosen for your submission is extremely professional.
In-text referencing and a reference list are correct with no errors.
MAN302: KBS ASSESSMENT #1