Assessment item 3 back to top
International Marketing Mix Strategies back to top
Value:40%
Due Date: 08-Oct-2018
Return Date: 29-Oct-2018
Length: 2,500 words excluding material from Assmts 1 842
Submission method options: Alternative submission method
Task
This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market. The final document should include your work from Assessments 1 and 2, revised as necessary, as the first parts of the overall plan.
The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:
• objectives for the first 12 months of your plan;
• strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
• plans for managing, measuring and controlling the international marketing effort.
Rationale back to top
This assessment task will assess the following learning outcome/s:
• be able to analyse the elements of the global marketplace.
• be able to critically evaluate global marketing opportunities.
• be able to interpret and assess the impact of marketplace variables on marketing practice in the global marketplace.
• be able to select markets and justify market entry options.
• be able to effectively communicate recommendations of a global marketing strategy.
The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field. This assessment has been designed to:
• demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; and
Presentation back to top
The new sections of this Assessment should be a maximum of 2,500 words. Please use headings/sub-headings to highlight changes in topic.
An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. 'In your own words' is critical in displaying your understanding of the material, rather than being expert at copy and paste.
Use Turnitin to check that you have fully paraphrased all your material. Any Turnitin result 15% (excluding reference list) suggests that you have over used other people's words. Revise, and resubmit your paper to Turnitin.
Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.
Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu. In addition a very useful tool for you to use that demonstrates how to correctly use in text referencing and the correct way to cite the reference in your reference list can be found at https://apps.csu.edu.au/reftool/apa-6
Requirements back to top
This assignment must be submitted through Turnitin.
It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment.
Further details about submission in Turnitin are provided in On-line submission.
Assessment Information back to top
Academic integrity
Academic integrity means acting with honesty, fairness and responsibility, and involves observing and maintaining ethical standards in all aspects of academic work. This subject assumes that you understand what constitutes plagiarism, cheating and collusion. If you are a new student we expect you to complete the modules called Academic Integrity at CSU.
CSU treats plagiarism seriously. We may use Turnitin to check your submitted work for plagiarism. You can use Tumitin to check for plagiarism in your assessments before submission.
Referencing back to top
Referencing is an important component of academic work. All assessment tasks should be appropriately referenced. The specific details of the referencing requirements are included in each assessment task description. Get referencing style guides and help to use for your assessments.
Rationale back to top
This assessment task will assess the following learning outcome/s: back to top
• be able to analyse the elements of the global marketplace.
• be able to critically evaluate global marketing opportunities.
• be able to interpret and assess the impact of marketplace variables on marketing practice in the global marketplace.
• be able to select markets and justify market entry options.
• be able to effectively communicate recommendations of a global marketing strategy.
The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field. This assessment has been designed to:
• demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; and
• allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing.
On successful completion of this Assessment, you should:
• be able to create justifiable and effective marketing strategies.
Marking criteria and standards
Marks will be awarded for your ability to write succinctly and to apply the appropriate concepts or theories to given questions or scenarios.
Criterion Fail Pass Credit Distinction High Distinction
Critical analysis skills - This criterion is about creating justifiable and effective marketing strategies based on evaluation of information found when researching the context Can present limited reliable evidence supporting the recommendations and some is missing, incorrect or irrelevant. Can review and present some of the reliable evidence supporting the recommendations but some evidence is missing or incorrect. Can review and present most of the reliable evidence supporting the recommendations but lacks critical analysis and comparison Can clearly present the appropriate reliable evidence supporting recommendations with clear evaluations and conclusions Can critically review and present the appropriate reliable evidence with highly insightful and perceptive comparisons, evaluations and support for recommendations
Value 25%