Assessment title
Strategic Position Plan (Individual)
Purpose, description and topics covered
Assessment length
Criteria to grade quality
Purpose: The purpose of this assessment is to enable students to develop a plan for a specific organisation.
Description: This assessment requires you to:
1. Select an product or service of your choice
2. Create a Strategic Position Plan for the product high, medium, low, compete, retreat, hide, fight, etc.)
3. Argue why that specific strategy is the best option to sell the product.
Topics to be covered:
Background to the product
Rationale for the choice of the strategy
Strategic performance success factors you are looking for from the
strategy
Literature review, summary and recommendations
2000 words
10 References
Harvard style referencing
Five criteria will be used to assess the project:
1. Demonstrated links to appropriate readings (20%)
2. Scope of analysis and links to theory (20%)
3. Depth of analysis (20%)
4. Presentation of a convincing argument (20%)
5. Clear recommendations based on the analysis or argument (20%)