Hello,
Please find the attached question and attached case of carlsberg. Topic is Carlsberg. Assignment is in Report form with 2000 words plus Executive Summary and I want you to make Presentation slides as well. Please find the requirement below.
Report Topic: Carlsberg (Case 9)
At least 2000 words plus Executive Summary, Table of Contents, and Reference Lists;
Report format must be done in the following way;
Executive Summary
Table of Contents
External Analysis (500 WORDS)
Ø What is industry?
Ø General Environment Analysis (PESTLE)
Ø The Industry Environment (Porter’s 5 Forces)
Ø Competitive Environment (rivalry amongst main players, direct and indirect competition)
Ø Opportunities & Threats
Internal Analysis (500 WORDS)
Ø The firm’s recourses Tangible and Intangible
Ø Capabilities (firm might have few capabilities)
Ø Core competencies (the main capability)
Ø Strength & Weakness
Ø Value Chain Analysis (Primary support activities)
Facts and Figure
Facts and figure must be from the Latest Annual Report. Facts and figure in the case study is of 2007 so please ignore that figure and find the latest facts and figures from the Latest Annual Report of Carlsberg.
900 WORDS for Current Strategies and Future Strategies
Current Strategies
Please choose any 4 current strategic tools for case analysis
Ø Business Strategy
Ø Corporate Strategy
Ø Merger & Acquisitions
Ø Integration – Horizontal / Vertical
Ø Ansoff Matrix
Ø Diversification – Related / Unrelated
Future Strategies
Recommendation (80-100 WORDS)
Reference
Presentation Slides
There must be 5-7 Slides
Slide 1: Introduction/ Background (General comments on Industries)
Other 3 Slides (Slides 2,3,4): Concepts with any 2 strategic tools used the Report
Ø Business Strategy
Ø Corporate Strategy
Ø Merger & Acquisitions
Ø Integration – Horizontal / Vertical
Ø Ansoff Matrix
Ø Diversification – Related / Unrelated
Slide 5: Facts and Figure (from latest Annual Report)
Slide 6: Conclusion