Hi there
my topic is AUSTRALIAN DAIRY FARMERS and it should have 3 articles attached. you have to write on the basis on those articles.
word length is 3000 excluding articles.
send me the articles as well.
thanks
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HI5004 Marketing Management Tri1 2014
Group Assignment Guidelines

Written Report 20 marks Presentation 10 marks
Written report Due Week 10
(Fri 5pm, both hard copy on lvl 6 and soft copy on BB)

Words limit 3000 Presentation Due Week 9 &10
(As per your allocated time and week)


• Choose an organization form the following Industries:

- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- HSBC
- Bank of China
- Organic food
- Health and fitness industry
- Research industry (example CSIRO)
- Any non profit organization like Red cross or Salvation a

• Discussion on theory maximum 20%

• This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations

• References Harvard style
• Research at least 3 to 4 academic articles on the topic
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and follow the structure with application of marketing concepts.
• For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.
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Assessment 2: Group Assignment
Weighting: Written Report 20% and Oral Presentation 10% = 30%
Length: 3000 words for Report. 10 minutes for Presentation.
Due Date: Week 9 &10

Note: Students are required to discuss the topic with their lecturer before they start the assignment.

This assignment must be done as part of group. Students are to form groups of 4 to 5 (may vary depending on class size) and will be allocated one organization from the following list:
Topic 1: Australian Dairy Farmers
Topic 2: Hybrid Car
Topic 3: Australian Wool Industry
Topic 4: Business Schools in Australia
Topic 5: HSBC
Topic 6: Bank of China
Topic 7: Any small to medium enterprise in Australia
Other organisations are possible to be negotiated with your lecture (at least 2 weeks prior to the due date)


Each group is to prepare a written report (in report format of approximately 3500 words) and an oral presentation (in PowerPoint format) of approximately 10 minutes duration, outlining the following:
1. Executive Summary with key findings and recommendations?
2. Clear and concise description of the market in which the organization operates?
3. Summary of the marketing environment (both micro and macro-environmental forces and trends)?
4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting.?
5. Brief discussion of the behaviour of customers in the segment(s) identified above?
6. A description of the marketing mix being used by the organization to target these segments?
7. A recommendation for improvements to the organization’s marketing effort.


Marking Criteria for Group Assignment
Students Please Note: Each group member must participate equally in the preparation, presentation, and group report writing and ensuing seminar discussion.