Strategic group report
(2500 word and presentation)
Working in group of 4-5 students, you need to identify a company and examine the environment they have been operating and their growth strategies. (Tourism: crown hotel Melbourne).
Use the following structure for your assignment:
1. Introduction industry and your company
2. The micro and microenvironment in which this company is operating briefly discuss main factors
3. Company competitive advantages over its rivals
4. Is this company following any generic strategic of porters (cost leadership, focus or differentiation)
5. Company growth strategic like diversification or integration or if company is using ansoff matrix to grow in their market.
6. Strategic recommendation at functional and business level
7. Conclusion.