Assessment Description
Individually, you are required to analyse an event of your choice and create a brief 800 words
event overview of its core elements. In your event brief you must consider the following aspects:
1. Identify the type, dimension and associated attractions of the chosen event.
2. Provide a brief analysis of the categorisation indicators such as
a. Form or content (eg. Sports event, cultural event, business event, etc)
b. Location and Size
c. Budget considerations
d. Number of participants
3. Identify Event Stakeholders and discuss their involvement in the chosen event.
You must incorporate theories and concepts related to events management discussed in the
topics from weeks 1 to 4. In preparing your event brief, you will need to reference at least 12
sources of information. These may include corporate websites, government publications, industry
reports, census data, journal articles, and newspaper articles.
Your event brief document MUST follow a professional structure:
Title Page
Event Brief
Reference List (you must apply Harvard Referencing Style)
Thank you