Assessment Information 2
Subject Code: HAT203
Subject Name: Tourism and Hospitality Management
Assessment Title: Length: Case Study Analysis
1000 words (+/- 10% allowable range)
Weighting: 40%
Total Marks:
Submission: 100
Online via Turnitin
Due Date: Week 9
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Assessment Description
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The purpose of this individual case study analysis is to develop your skills in applying relevant hospitality and tourism analysis tools to a real business case. It will also further your ability to identify a range of hospitality and tourism management issues.
You will be assigned a case study which is located in the last section of your prescribed textbook. Based on the information provided in the case study, you are required to conduct an internal and external analysis of the industry and business from the chosen case study. You will need to use theories and concepts related to tourism and hospitality management discussed in weeks 7 to 8.
Your case study analysis MUST follow a professional structure:
Assignment Coversheet (Signed)
The Macro context
The Micro context
SWOT Analysis
Reference List (You must use Harvard Referencing Style)
In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
NB: Reference List does not count towards the word limit of your analysis. Wikipedia and other ‘popular’ or non-academic sources of information are not to be used.
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COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
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Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS-Assessment-Policy-v4.5_incl-SC-form-andMed-Cert_final.pdf
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COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
HAT203 Assessment Marking Rubric – Case Study Analysis 40%
Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 -100
Analysis
Your analysis lacks depth, and your interpretation is not relevant to the
assessment criteria
You briefly analyse some of the case study
information and your interpretation is not
always relevant to the assessment criteria
You analyse most of the case study information and
your interpretation is well
structured
You analyse and interpret case study information thoroughly
You analyse and interpret the case study information articulately and convincingly
Application
Your analysis does not satisfactorily identify and
apply relevant tourism and hospitality theories and concepts
Your analysis partially identifies and applies
some relevant tourism
and hospitality theories and concepts
Your analysis satisfactorily identifies and applies relevant tourism and
hospitality theories and
concepts
Your analysis strongly identifies and applies relevant tourism and
hospitality theories and
concepts
Your analysis clearly and thoroughly identifies and applies relevant tourism and hospitality theories and concepts
Format
Spelling and/or grammar is consistently incorrect,
impacting on the flow and
readability of your analysis
The format chosen for your analysis lacks
thought and consideration
for the intended audience
In-text referencing and/or reference list is mostly incorrect or non-existent
Even though grammar and spelling are an
issue, they do not
detract very much from
the readability of your analysis
The format chosen for your analysis is
appropriate, but major improvements would
enhance its presentation
An earnest attempt at intext referencing is
obvious but there are major errors
Mostly correct grammar and spelling are very good
but with occasional errors
The format chosen for your
analysis is appropriate but
some improvements would
enhance its presentation
Mostly correct in-text referencing and reference list with minor errors throughout and the occasional major error
Errors in grammar and spelling are rare
Your analysis is professionally presented
and has been submitted in the appropriate format
In-text referencing and the resultant reference list are correct, with only the occasional minor error
Correct grammar and spelling throughout the analysis with no obvious errors
Your analysis is professionally presented and exceeds
expectations in what is
evidently suitable for a highgrade commercial environment
In-text referencing and the resultant reference list are correct, with no errors
Feedback and Grades will be released via Turnitin
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.