Individual Assignment Requirements
Assessment Criteria
Suggested word limit: 1000 words (±10%)
Component Weighting: 20%
Due Date: 5pm Friday Week 6
Submission format: Soft copy of a Word.docx to be uploaded on Blackboard through 'Assignments and due dates' menu
Important Please note:
1. Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss this.
2. Failure to upload the correct document to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment.
3. SafeAssign takes at least 24 hours to return a report. If you wish to check your assignment prior to submission, please allow plenty of time to use the self-check before the final submission deadline arrives; SafeAssign not returning a self-check report WILL NOT be considered a valid reason for an extension.
Assessment Description
For weeks 3, 4 and 5, e-Learning materials have been uploaded to Blackboard (see 'E-learning Activities' menu for these weekly activities) for review and application.
Choose two examples of organisations that are widely regarded as excellent in their industry (DO NOT use any of the organisations discussed in the online clips provided as your selected examples).
Based on the online clips and the theories they cover, identify the source(s) of each individual organisation’s excellence in turn, paying particular attention to the roles of the various theories in achieving that excellence.
HI6006 Competitive Strategy - Trimester 2 2017 1

Recommended Structure
For each organisation (500 words per organisation), prepare 2 paragraphs:
Paragraph 1: A brief description of the organisation, justification for why you have selected it and why it is perceived as being excellent in its field (100 words).
Paragraph 2: A description of how this organisation has achieved its current standing in the market by applying the theory(ies) discussed in the online clips (400 words)
Assessment Guidelines
Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.
You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks.
All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).
HI6006 Competitive Strategy - Trimester 2 2017 2

Individual Assignment 1 Fail 50-60 60-70 70-80 80+
Description of appropriate
organisation
/5
Inappropriate choice of organisations/ poorly described/no organisations identified Identified and described one suitable organisation with some clarity Identified and described two suitable organisations with some clarity Identified and described two suitable organisations
clearly Identified and described two suitable organisation clearly with clear justification for selection
Application of Theory
/8 Understanding and application of theory to organisations is unclear and demonstrates a lack of understanding of the material. Limited attempt at relating
theory to organisations
Shows awareness of theory with reasonable attempt to
apply it to both organisations, though, largely descriptive Good attempt at applying theory to both organisations In-depth, insightful discussion of theory and how it links to the organisations in question.
Presentation, quantity and quality of References
/3 No relevant references/Few relevant references/ Referencing is unclear or poorly structured and formatted Some relevant references mainly drawn from one type of source. Referencing clear but inconsistent A reasonable set of relevant references, from more than one type of source with clear referencing of all sources A good choice of relevant references from more than one type of source, with at least one journal article. Systematic referencing
method Excellent selection of relevant references from a variety of good sources presented in clear systematic format
Formatting, Structure and approach
/4 Poorly presented, no apparent structure and/or confused writing style Limited attempt at formatting, Well structured, clear writing style Page numbering, front cover, bibliography with some attempt at formatting. Well structured, focus explicit and clear, style appropriate Good attempt at report formatting incorporating all elements at credits level. Clear focus, structure and style used to emphasise discussion Excellent attempt at formatting report. Focus clear and justified, structure and style used to emphasise argument and discussion