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Assessment 1: Report (30%)
Overview
A large competitor has recently opened in your locality. How will this change your short term (3 month) and medium term (1 year) strategy for your decision making? Use the appropriate HOTS decision classifications to document your changes.
• Rates (and discounts)
• Revenue management, including distribution channel management
• F&B - choices of menu, supplier and prices
• Staff - staffing levels by department, managed monthly, plus pay levels
• Training - allocation of funding for training in all departments
• Advertising - involving traditional media, web reviews, social media and direct guest feedback
• Refurbishment - spring cleaning, redecorating and rebuilding
200709 Managing the Accommodation Experience
Spring 2017
• Environmental management system - investment in 'green technology' plus
environmental initiatives
• Guest comfort - in-room provision, concierge and room service
• Capital items - investments in new facilities
• Finance - loan and dividend management
Details
The Individual Report is due on Thursday 31 August 2017 (Week 7) before 11:59pm through the Turnitin link on vUWS. Do not upload a cover sheet.
Length of this assignment is 1500 words ±10%.
TASK DETAILS
1. Read the above and then identify areas that you will need to research Plan your
approach to the research necessary to address the above requirements.
2. Prepare
Design a conceptual framework/structure for the report and seek feedback from your
tutor.
3. Write
This is a business report. When writing, think of yourself as an analyst rather than a reporter. Ensure the report is grammatically correct and suitable for publication in a corporate environment.
You may use credible references to identify and discuss your chosen strategies. Do not use blogs, or unverified sources. Harvard in-text referencing must be applied. A minimum of eight (8) references is required, four (4) from academic journals and four (4) from verifiable online sources. Blogs and other unverifiable internet sources do not count as references, and will incur a penalty if used.
4. Format
• Word Count: 1,500 words
• Style: Business Plan - grammatically correct
• Margins: Minimum 2.5cm, maximum 3cm all around
• Font: Arial
• Size: 14 point for headings (bolded) and 12 point for text
• Spacing:1.5 lines
• Justification: Fully justified
• Indentation: First line of paragraphs - line space between paragraphs
• Referencing: Harvard, no footnotes.
• Submit to: Turnitin folder 'Individual Report-
5. Structure
TITLE PAGE
Coversheet must contain your name, student ID, hotel name and
and word count (5% penalty if word count is not shown on coversheet).
EXECUTIVE SUMMARY (Point form)
• overview of subject matter
• methods of analysis
• findings
• recommendations
TABLE OF CONTENTS (inc. Table of Charts, Graphs & Tables)
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5. Structure
TITLE PAGE
Coversheet must contain your name, student ID, hotel name and
and word count (5% penalty if word count is not shown on coversheet).
EXECUTIVE SUMMARY (Point form)
• overview of subject matter
• methods of analysis
• findings
• recommendations
TABLE OF CONTENTS (inc. Table of Charts, Graphs & Tables)
Use the Headings/Table of Contents functions in Word.
1.0 INTRODUCTION
• terms of reference
• outline of report's structure
5
200709 Managing the Accommodation Experience
Spring 2017
2.0 BODY (Do not title this section -body-)
• headings and sub-headings which reflect the contents of each section. Includes
the findings of the report and discussion of findings in light of theory
3.0 RECOMMENDATIONS
• state the major inferences that can be drawn from the discussion and
• makes recommendations.
REFERENCE LIST
Marking criteria and standards
All students must ensure they read and understand the marking criteria for this assessment.
CRITERIA ADVANCED PROFICIENT ADEQUATE UNSATISFACTOR
Short term Clear, Reasonable Short-term Insufficient detail
strategy (3 comprehensive and analysis of strategy not and analysis of
months) astute analysis of short-term always clear, short-term
20% short-term strategy. strategy but understanding of strategy.
could be more the strategy is
detailed and limited and/or
insightful. limited
information
provided.
Medium term Clear, Reasonable Medium-term Insufficient detail
strategy (1 comprehensive and analysis of strategy not and analysis of
year) astute analysis of medium- term always clear, medium-term
medium-term strategy but understanding of strategy.
20% strategy. could be more the strategy is
detailed and limited and/or
insightful. limited
information
provided.
Overall Creative or reflective Linkage Generally limited There is little or
strategy processing of between the linkage between no evidence of
theories/concepts; hotel's short- the hotel's short- linkage between
20% understanding of and medium- and medium-term the hotel's short-
how and why they term strategies strategies. Some and medium-term
are used; critical and is approached in misunderstanding strategies.
evaluative thinking. an appropriate or superficial
and thoughtful treatment noted. Misunderstanding
way. No major or superficial
misunderstandin treatment
g; logical evident.
connections
between ideas;
no serious
omissions.
Recommendati Demonstrates Indicates a Demonstrates a Demonstrates a
ons concise proficient limited superficial
25% understanding of the understanding understanding of understanding of
hotels position. of the hotels the hotels the hotels
Excellent position Most position. Minimum position
recommendations recommendation number of Recommendation
are clear, achievable, s are clear, recommendations s are illogical and
and measureable achievable, and listed with few inconsistent, or
with the time frames. measureable objectives clear, not clear, specific
or achievable_