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Assignment Question One is worth 50 % (3000 words):
You have decided to open a business of your own and you require funding for the business. You have been invited by a group of potential investors to present yourlatest initiativefor them to consider. You are required to develop a Business Plan (on the format given below).
1. Business Description – Should provide the products or services offered by the business. Also contain the goals and objectives being proposed. It also discusses the supplier information, agreements and ownership structure. (20 marks)
2. Business Opportunities – Should contain the potential customer, geographical area, business competitors. (20 marks)
3. Marketing Strategy – Should present the costing and pricing, sales projection, and marketing plan. (20 marks)
4. Business Operations – Should include the operational function, services offered, and personnel. (20 marks)
5. Finances – To include the revenue, expenses, and financial projections. (20 marks)
Your Business Plan should convince your audience (of managerial and Financial members) to lend you their support.
Assignment 2
Using Assignment 1 present your plan in a presentation format. This should consist of a maximum of 15power point slides with prepared answers to expected questions

Assessment One Requirements:
• The submission of your work assessment should be organized and clearly structured in a report format.

• Maximum word length allowed is 3000 words, excluding words in charts & tables and in the appendices section of your assignment.

• Assignment One is worth 50% of the final assessment of the module.

• Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.
• Plagiarism involves taking someone else’s words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously.
Assignment Question Two is worth 50%:
Students are required to submit a PowerPoint presentation based on work done in assignment one.
Assessment Two Requirements:
• The work submitted in the first assignment should be organized and clearly structured in a report format using power point slides using not more than 15 slides.
Total- 15 slides ( One slide is equivalent to approximately 200 words)

• Maximum word length allowed is 3000 words, excluding words in charts & tables and in the appendices section of your assignment.

• Assignment Two is worth 50% of the final assessment of the module.

MARKING CRITERIA AND STUDENT FEEDBACK FOR ASSIGNMENT TWO
This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.
Common Assessment Criteria (applied to all parts of the project) Marks available Marks
awarded
1. Research-informed Literature
Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions. 20
2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying principles associated with the discipline. 25
3. Analysis
Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence 25
4. Practical Application and Deployment
Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems. 15
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation. 15
TOTAL 100

Notes on Plagiarism & Harvard Referencing
Plagiarism
Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking.
Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student’s own work. Examples of plagiarism are:
• The verbatim copying of another person’s work without acknowledgement
• The close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement
• The unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own.
Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the student’s own.
Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.
Harvard Referencing
The structure of a citation under the Harvard referencing system is the author’s surname, year of publication, and page number or range, in parentheses, as illustrated in the Smith example near the top of this article.
• The page number or page range is omitted if the entire work is cited. The author’s surname is omitted if it appears in the text. Thus we may say: “Jones (2001) revolutionized the field of trauma surgery.”

• Two or three authors are cited using “and” or “&”: (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al. 1992).
• An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx [1867] 1967, p. 90).

• If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b.
• A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period, but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself.
• Complete citations are provided in alphabetical order in a section following the text, usually designated as “Works cited” or “References”. The difference between a “works cited” or “references” list and a bibliography is that a bibliography may include works not directly cited in the text.

• All citations are in the same font as the main text.
Examples
Examples of book references are:
• Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation.

• Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.
In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given.
Examples of journal references are:
• Smith, John Maynard. “The origin of altruism,” Nature 393, 1998, pp. 639-40.
• Bowcott, Owen. “Street Protest”, The Guardian,October 18, 2005, accessed February 7, 2006.

GUIDANCE FOR STUDENTS IN THE COMPLETION OF TASKS
NOTE: The guidance offered below is linked to the five common assessment criteria overleaf and specifically aligned to the “exceptional” outcome category to which we anticipate students aspire.
1. Research-informed Literature
Your work must embed and be informed and supported by relevant and credible scholarly material that is accessible in the learned journals listed on the module schedule. You should refer to at least 10 such sources. Additionally, you should refer to text books, current news items and benchmark your organisation against other organisations to ensure your assignment is current and up-to-date. High-level referencing skills using the Harvard Method must be demonstrated throughout your work and all sources listed alphabetically within your bibliography.
2. Knowledge and Understanding of Subject
Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. This means that within your work, you should provide evidence of your growing mastery in critical awareness of current challenges, new insights and the constant need for innovation within the field. Furthermore, a critical awareness of the ambiguities and limitations of knowledge and even understanding, should be considered and examples of such, illustrated within your work.
3. Analysis
To be considered masters worthy, your work must contain evidence of analysis, evaluation and synthesis. This means not just describing “What!” but also justifying: Why? How? When? Who? Where? And at what cost! At all times, you must provide justification of your arguments and judgements. Evidence that you have reflected upon the ideas of others on matters occurring in the real world of business is crucial to you providing a reasoned and informed debate within your work. Your choice of methodologies to gather data and information must be rigorously defended. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments in the absence of complete data, since within the real world of work, we rarely have access to, or know all the information! Persuasive conclusions are especially necessary and must be derived from the content of your work – there should be no new information presented within your conclusion. Your work should aspire to resemble work which is of journal publishable quality.
4. Practical Application and Deployment
It is essential that you rationalise how you decided upon certain methods, materials, tools and techniques to inform and complete your work. You must demonstrate what informed your decision(s) to apply certain concepts that enabled you to formulate innovative and creative solutions to the challenges presented to you or that you identified for yourself. Plausible, costed and justifiable recommendations are demanded and where these are absent, your work is undermined. Your work should provide evidence that you are growing in mastery in developing cutting edge processes and techniques within the subject area.
Skills for Professional Practice
Your work must provide evidence of your attributes in the application of professional practice. This includes demonstrating that you are highly capable of individual and collaborative working. Regarding the presentation of your work, you must demonstrate your ability to select and deploy the appropriate media that is “fit for purpose. Additionally, you must exhibit your ability to: communicate with an exceptionally high level of professionalism; work professionally, autonomously and within a team; develop leadership skills; and produce/present work that is coherent, cogent and specifically addresses the challenges set for you or you have set yourself. Importantly, your work should be easily understood by specialists and non-specialists in the field.