Recent Question/Assignment
Write a critically reflective essay (1000 words) concerning your learning journey in the discipline of International Marketing.
The stimulus is case study 5 in your text (pp. 580-584).
The questions accompanying the case must not form part of your response as these are the focus of case preparation and discussion in week 10.
Due Date: Week 12 Thursday (09-Feb-2017) 05:00 PM AEST
Consult the extended detail concerning the reflective essay in the assessment & submission topic area.
Assessment Criteria
Essay structure [5 marks]
Use of theory, concepts, and models specific to International Marketing [10 marks]
Critical reflection of learning experiences [10 marks]
Use of -Trying to do business in a quake zone- analogy [10 marks]
Mechanics, writing style, references [5 marks]
referencing style APA style
The stimulus is case study 5 in your text (pp. 580-584).
The questions accompanying the case must not form part of your response as these are the focus of case preparation and discussion in week 10.
Due Date: Week 12 Thursday (09-Feb-2017) 05:00 PM AEST
Consult the extended detail concerning the reflective essay in the assessment & submission topic area.
Assessment Criteria
Essay structure [5 marks]
Use of theory, concepts, and models specific to International Marketing [10 marks]
Critical reflection of learning experiences [10 marks]
Use of -Trying to do business in a quake zone- analogy [10 marks]
Mechanics, writing style, references [5 marks]
referencing style APA style
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