Marketing opportunities Evaluation
Evaluate the following marketing opportunities using the given measures. This can be presented in a table format
Opportunity 1: Voice Automated fitness smart watch
• Marketing measures (sales, market share, customer base, competitors, marketing mix)
• Legal considerations (law, regulations, policies)
Opportunity 2: Online and In-store clothing apparel customisation
• Production measures (current capabilities, technology, production output, materials)
• Marketing measures (sales, market share, customer base, competitors, marketing mix)
Opportunity 3: Micro-AdVerse Sneakers: An alliance with Converse to introduce to the market the future of shoes
• Organizational measures (goals, capabilities, current business, risks)
• Financial measures (costs, benefits, opportunity, breakeven, profit, sales, ROI)
Opportunity 4: Building a sporting academies to expand the business and target a larger customer base
• Marketing measures (sales, market share, customer base, competitors, marketing mix)
• Organizational measures (goals, capabilities, current business, risks)