Assessment Brief 3
Course Bachelor of Business/Business of Accounting
Unit International Marketing
Unit Code B01ITMK208
Type of
Assessment Assessment 3 –Report writing
Length/duration 1500 words
Learning Outcomes addressed a. understand the key concepts in international marketing
b. describe cultural factors that impact international marketing
c. understand the impact of global environment on international marketing
d. evaluate international market selection and entry strategies
e. identify strategy choices in developing a marketing mix for international customers
Submission date End of Week 10. A daily penalty of 5% will be applied to late assignments.
Assessment
Brief Students will be required to write a report on demography and consumption. See below for Assessment Description
Total Marks 100 marks.
Weightings 25% of the total assessment
Students are advised that any submissions past the due date incur a 5% penalty per day, calculated from the total mark e.g. a task marked out of 40 will incur a 2 mark penalty per day.
More information, please refer to View Doc Student Policies and Forms by visiting the following link
https://kent.rtomanager.com.au/
Other resources None
ASSESSMENT DESCRIPTION
Due: Week 10. A daily penalty of 5% will be applied to late assignments.
Task: You are a marketing manager for an Australian fruit grower. You plan to expand the business by distributing into the international market. After considering several options, you have identified one country that appears to be a favourable market for the product.
Write a marketing plan that assesses the market in your chosen country and explains why this country is suitable for your product. Recommend a market entry method, explaining your rationale for choosing it. Outline the target customer profile for your product (nominating areas of adaptation that will be necessary to make the product suitable for the target customer in that country), and the product positioning. Your plan should include the following sections:
Executive summary; table of contents, introduction (of the company and product); choice of country - rationale & entry mode; environmental analysis; target customer profile (demographics, psychographics, etc), (concluding with a summary of the reasons why the target consumer in that country will buy your product); the product positioning; conclusion, bibliography, appendices (if applicable).
Appropriate facts and figures on market size; market share and market growth must be included, as well as any relevant secondary data on consumer preferences and trends, and the market. It is essential to avoid general, unsupported statements and or unreferenced material.
The report style is of a business/managerial report. References must follow the Harvard referencing style.
Your report must include:
• Reference from the text book, supporting your argument.
• Correct written structure. Refer to the Academic Learning Skills handout on report writing.
• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.
• A minimum of 4 academic references (including the text book).
Assessment Submission:
You must submit your assignment to MOODLE for it to be marked in Week 10. Another copy should be sent to TURNITIN to check for plagiarism.
Marking guide ( rubric): Individual Report
Marking
Criteria. Distinction/High Distinction Credit Pass Fail
Research
/20 Thorough research
is indicated. Very good
use of sources to support ideas, well integrated, sources are credible. May be minor weaknesses with paraphrasing or integration/applicati on. Research is generally thorough. Good use of sources to support ideas, mostly well integrated, sources are credible. May be weaknesses with paraphrasing or integration/ application. Basic and sound research. Basic use of sources to support ideas, generally well integrated, most sources are credible. May be weaknesses with paraphrasing or integration/ application. Little evidence of research. Sources are missing, inappropriate, poorly integrated or lacking credibility.
Lacks clear link of sources with essay.
Information /
Content
/30
Essay/report is very
coherent and flows
well; topic is addressed thoroughly; analyses in depth. There may be minor inconsistencies and weaknesses with flow. Essay/Report is coherent and flows well; topic is addressed quite thoroughly; analyses in considerable depth. There may be some inconsistencies and weaknesses with flow. Essay/report is generally coherent; topic is addressed; analyses in reasonable depth with some description. There are some inconsistencies and weaknesses with flow. Essay/report lacks coherence; topic is poorly addressed; little analysis.
Structure
/20 Topic, concepts are clearly outlined in introduction. Material in body is logically and clearly sequenced; very few or minor weaknesses. Conclusion mostly
effectively summarises essay/report; with
recommendations
and clear links to introduction. Topic, concepts and are mostly clearly conveyed in introduction. Material in body is logically and clearly sequenced; few or minor weaknesses. Conclusion summarises essay; may be some weaknesses; generally clear links to introduction. Topic, concepts are generally stated with some
clarity in introduction. Material in body is generally logically
sequenced; some weaknesses. Conclusion does not clearly
summarise
Essay/report; links to introduction are not clear.
Topic, concepts are not clear in introduction. Material in the body is generally poorly sequenced. No discernible conclusion; no links to introduction.
Language/
Presentation
/20 Very good standard of writing; very few or minor errors in punctuation, grammar and spelling. Good standard of writing; few errors
in punctuation, grammar and spelling. Basic and sound standard of writing; some
errors in punctuation, grammar and
spelling
Poor standard of writing. Word limit may not be adhered to.
Referencing
/10 Very good attempt to reference sources; very minor
inconsistencies and technical errors in style. Thorough and
consistent reference list and all references listed.
Good attempt to reference sources; inconsistencies and technical errors in style. Few inaccuracies in reference list and all references listed.
Basic and sound attempt to reference sources; may be some
inconsistencies and technical errors in style. Reference list is generally complete with 1 No referencing is evident or, if done, is inconsistent and technically incorrect. No or minimal reference list, mixed styles.
or 2 references missing.
Total /100
General Notes for Referencing
Not Applicable