HI5004 Marketing Management Tri 2 2016
Group Assignment Guidelines

Written Report 20 marks Presentation 10 marks
Written report Due Week 11
(Both hard copy with safe assignment report and soft copy on BB by 5 pm FRI )
Words limit: 3000 Presentation: Due Week 10,11 & 12 as per your allocation.
• Choose any ONE company from the following Industries:
- Business school in Australia/University in Australia
- Organic food
- Health and fitness industry
- Any tourist resort in Australia
- Farm House
- Any small to medium size manufacturing in Australia
• This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environment
- Brief analysis of consumer perceptions and behaviour about the brand
- Marketing Mix (brief discussion)
- Your comments on the brand/company
• Use Harvard Referencing Style
• Research at least 5 to 6 academic articles on the topic
• For presentations, students need to be in the class on time even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% marks of your presentations if you do not follow the guidelines.
• Come in Formal Attire for presentation
• Every group needs to give the typed group members details to the lecturer before they start their presentation