• Review of e-Learning materials
Word limit: 1,000 words (±10%)
Marks: 20
Due Date: 5 pm Friday, Week 6
(Soft copy to be uploaded on Blackboard through Assignments and due dates menu AND hard copy along with a FULL safeassign report need to be submitted)
For weeks 3, 4 and 5, e-Learning materials are uploaded on Blackboard (see E-learning Activities menu for these weekly activities) for review and application.
In Week 6, students should choose 2 out of these 3 weekly materials and submit their response in a single report format to their Instructor.
For each material, prepare two paragraphs:
• Paragraph 1: the key ideas from the materials – not a summary – you must select the key ideas (most important) and talk about them.
• Paragraph 2: identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied.
Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.
Failure to participate in this assessment will automatically lead to a fail mark in this subject.
You may enrich this assignment with ideas from other materials such as journal articles if you wish. This additional research will be necessary to obtain the best marks.
All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).

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E-learning Activities: Marking Rubric
Attached Files:
• Online Blog Marking Rubric.docx (19.248 KB)

HI6006 Competitive Strategy
Individual Assignment/ E-learning Activities: Marking Rubric

Possible Marks: 20 (per blog)
Marking Criteria Outstanding
10 Good
7 Average
5 Limited
3 Fail
1 or 0

Paragraph 1:
Extracts key ideas from materials (video, text, reference)

(10 Marks) • Multiple ideas identified
• Clear description of ideas
• Additional ideas from journal Articles identified and imported into the narrative
• Multiple ideas identified
• Clear description of ideas

• An idea identified
• Clear description of idea




• An idea identified
• Unclear description of idea
• No ideas identified from the materials


Paragraph 2: Applies ideas to an organisation

(10 marks) • Organisation identified
• Application of ideas clear
• More elaborate and informative discussion
• Additional ideas from journal Articles identified and imported into the narrative
• Organisation identified
• Application of ideas clear
• More elaborate and informative discussion
• Organisation identified
• Application of ideas clear
• Organisation identified
• Application of ideas unclear
• No organisation identified
• Application of ideas unclear

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Week 3 E-Learning materials
WEEK 3: What is Strategy?

(1) Watch the video on the following link:
https://www.youtube.com/watch?v=TD7WSLeQtVw (8:47)

(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
• Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity.
• Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied


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Week 4 E-Learning materials
WEEK 4: Business Model Innovation

(1) Watch the video on the following link:
https://www.youtube.com/watch?v=B4ZSGQW0UMI (8:22)

(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
• Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity.
• Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied


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Week 5 E-Learning materials
WEEK 5: Pankaj Ghemawat: CAGE framework to evaluate international trade opportunities

(1) Watch the video on the following link:
https://www.youtube.com/watch?v=7FpUJaG7uMk (2:25)

(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
• Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity.
• Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied