Additional Assessment ACC539 2015 90
Question 1 (10 marks)
Your manager has requested a report explaining how implementation of a CRM system can value add to a business. It must address the following:
• What is CRM?
• How can CRM add value to an organisation?
• Identify any organisational risk that a business may encounter as part of a CRM implementation.
Your report, including executive summary, should be a maximum length of 1,500 words.
APA referencing must be used, where relevant, with citations and a list of references for any sources used in this assessment.
Question 2 (10 marks) - Cloud Based Accounting System
You are working as an accountant in a regional accounting firm. You have been approached by the owner of a start-up business. They have chosen Saasu as their accounting system and have employed you to set up their company in Saasu and enter the first month’s transactions. You will use Saasu to enter a range of transactions and print some reports to assist with the business start-up. All information has been supplied by the business owner for you to input.
The set up and transactional data will be provided in Resources.
Assessment requirements:
Print and submit the following reports for March (either print to screen or print and scan as an electronic file). Marks will be awarded for the correctness of information as well as the standard of presentation of your assessment.
1) Profit & Loss – Summary
2) Balance Sheet
3) GL Report
4) Accounts Payable
5) Accounts Receivable
6) Inventory Item History
Using the information compiled above, prepare a short 500-600 word business report that covers the following:
1) Advice to the business owner on how their business has performed for the month of March
2) Recommendations to improve the profitability of the business.
Marking criteria
Criteria HD DI CR PS
Describe a CRM system and the role that CRM can have in an organisation Clearly and comprehensively describes a CRM system and articulates in both broad and specific terms what it entails and its function within an organisation Clearly and concisely describes a CRM system and succinctly identifies what it entails and its function within an organisation Clearly describes a CRM system,
identifies what it entails and most aspects of its function within an organisation Describes a
CRM system, identifies what it entails and some aspects of its function within an organisation
Evaluate the impact of implementing a CRM system, the associated
risks and methods to
manage these
risks Critically evaluates the impact of implementing a CRM system with a thorough analysis of the implementation risks and how they can be overcome Critically evaluates the impact of implementing a CRM system with a detailed analysis of the
implementation risks and brief discussion of how they can be overcome Evaluates the impact of implementing a CRM system with some analysis of the
implementation risks and how they can be overcome Discusses the impact of implementing a CRM system, identifies the risks and lists or briefly discusses how they can be overcome
Academic
writing skills Accurate use of syntax, spelling and punctuation; correctly refers to an extensive variety of sources to support arguments, including prescribed texts and a broad range of additional readings; reference list of an extensive range of resources used, correctly formatted using APA style. Accurate use of syntax, spelling and punctuation; succint and effective use of vocabulary; correctly refers to a broad range of sources to support arguments, including prescribed texts and a variety of further readings; reference lists a broad range of relevant resources used, correctly formatted using APA style. Accurate use of syntax, vocabulary, spelling and punctuation; correctly refers to
more than the minimum
requirements of sources to support arguments, including prescribed texts and recommended
readings; reference list formatted in APA style, with few or no errors. Mostly accurate
syntax, spelling and punctuation; correctly refers to minimum number of sources to support arguments, including prescribed texts; reference list used, formatted in APA style, with minor errors.
Marking criteria
Criteria: HD DI CR PS
Enter data into a computerised accounting information system and generate nominated reports. Accurate data entry.
Correct setup and accounting classifications.
Appropriate coding and naming applied to all new accounts and items. Follows all specifications. Accurate data entry.
Correct setup and accounting classifications. Appropriate coding and naming applied to all new accounts and items. Mostly accurate data entry. Mostly correct setup and accounting classifications. Appropriate coding and naming applied to a majority of new accounts and items. Mostly accurate data entry. Incorrect setup and accounting classifications. Appropriate coding and naming applied to a majority of new accounts and items.
Analyse and evaluate organisational profitability and provide appropriate recommendations. Relevant and detailed analysis of the profitability of the business, by business segment, using accounting
ratios where
applicable. Identification of 5 key
recommendations and provision of
explicit actions to
improve profitability. Clarity and coherence of written expression in correct report format. Appropriate analysis of the profitability of the business, by business segment, using accounting ratios where applicable. Identification of 5 key
recommendations
and specific actions to improve profitability. Clarity and coherence of written expression in correct report format. Some appropriate analysis of the
profitability of the business, using accounting ratios where applicable
Identification of
5 relevant
recommendations and appropriate
actions to improve profitability. Correct report format used. Some analysis of business
profitability, usi ng accounting ratios where applicable.
Identification of 3-4 relevant recommendations
to improve
profitability.
Incomplete report format used.