Case study 2
Description Marks out of Wtg (%) Due date
Case study 2 (1600 - 2000) 30 30 29 January 2016
See the case titled ‘Home Pharmaceuticals’ from the StudyDesk. This is the same case you used for Case Study 1. Please revise the case again. Based on the facts in the case, you are required to prepare answers for each of the following:
(Please note: All words in tables and figures are excluded in word count.)
1. Gap Analysis I (See Case Study 2 Template on the StudyDesk)
1.1 Prepare a Capability Gap Analysis Table. Analyse the resources of Home Pharmaceutical by Functional area then by Capability. Use Case study 2 template on the StudyDesk as a guide in setting out your table. See also background information on page 167 through to 171. Be sure to list all resources that might exhibit a capability relative to competitors;
1.2 Rate each capability by resource. Each capability has only one rating either plus or minus. The highest rating for a capability is +5 and the lowest –5, relative to
Home Pharmaceuticals closest competitors;
1.3 Capability Narrative. Choose the top five to ten capabilities. Explain in separate statements why each capability will contribute to Home’s competitive advantage relative to competitors; (Total 650 words)
1.4 Collect Evidence: Find evidence to support your capability table/narrative. Extra marks will be awarded to those who use quotations and references other than the text and readings showing clear evidence that the article or publication(s) has been
read. You should quote theory in such a way that it supports the table you produce.
2. Gap Analysis II (See Case Study 2 Template on the StudyDesk)
2.1 Capability Matching. Match capabilities identified with KSFs from Case study 1.
2.2 Capability Rating. Rate each capability on its capacity to take advantage of the KSF you identified from Case study 1. Rate each capability from 1 to 10 with 1 the lowest to 10 the highest. Add each column to complete the exercise.
2.3 Ranking Narrative. Discuss each of the total rankings. Why was one higher than the other? How did the relationship between KSFs and the capability influence your
answer? (Total 650 words)
3. Gap Analysis II (See Case Study 2 Template on the StudyDesk)
3.1 Choose five strategies. Based on your highest rankings by capability(s), list and discuss five strategies to grow the business. How will each strategy improve the company’s competitive advantage? Note: In answering this requirement, see Chapters
7 and 8 of the text. Choose a range of both business level and corporate level strategies. (Total 650 words)
3.2 Prepare Matrixes. From 3.1 above, choose the best two strategies (one business level; one corporate level). Use a Generic Strategy Matrix for the Business Level strategy; use a Product Market Matrix for the corporate strategy. Populate each matrix with the strategy in the correct box.
3.3 The 5 Questions. Discuss in a separate statement why you have chosen these two strategies over others by using the headings of the 5 questions. These are: Does the organisation plan to grow? What products and services does it plan to produce? What customers does it plan to service? Which generic strategy will it follow? What position in the industry will it occupy? Use any supporting information from Case study
1 if this helps. (Total 650 words)
Assessment criteria – Case study 2
CASE STUDY 2: MARKING CRITERIA SHEET
Mark out of CRITERIA 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
5 Capability gap analysis
5 Rate each capability
15 Capability narrative
5 Collective evidence: Clear evidence of additional research
5 Capability matching
5 Capability rating
15 Ranking narrative
15 Discuss 5 strategies
5 Prepare matrix
15 The 5 questions
5 Bibliography
5 Tertiary standard: does your analysis reach a high standard of research?
Total: 100