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Case Study Exercise Two – Should Kellogg’s Launch Gluten-Free Products in India? Case Study Questions
Question 1:
Should Kellogg’s launch the product in the current breakfast cereal market or in the niche market for celiac disease? Why?
Question 2:
Based on the answer of question 1, what should the segmentation, targeting, and positioning be for this product range? Be specific and justify your answer.

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