Assignment 2
Focus: The focus of this assignment is on developing an appropriate marketing
plan with emphasis on ‘marketing mix’ strategy for a new product or service in
an existing or new international market.
Task: The purpose of this assignment is to provide an opportunity to utilise
your knowledge of international marketing to undertake an analysis of the
overseas market condition to develop a practicable marketing plan.
Below is an example of an international marketing plan which is shown and
explained in detail in chapter 8 of your text book.
In completing this assignment students should determine their own format
and content based on the assignment focus and task as detailed above
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