Note: Please do not write anything from urside (only use academic references and Woolworths websites or other literature)
Assessment item 3
The expanded marketing mix
Value: 45%
Length: 3500 words
Submission method options
Alternative submission method
Task
The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. Referring to the chapters 7-14 of the text, and with the use of secondary research, please provide informed answers to the following questions:
1. Are there any products/services able to benefit from quality, feature and style improvements? If so, how?
2. Are there any new products worth adding?
3. What are the pricing objectives , policies, strategies and procedures? To what extent are prices set on sound cost, demand and competitive criteria.
4. What are the distribution objectives and strategies. How can these be improved?
5. What are the organisation’s promotional objectives and strategies? Are they sound?
6. How could the promotional budget be improved to get better results?
7. How could the use of the expanded marketing mix, as outlined in chapter 14 be used to improve the performance of the organisation?
Rationale
This assignment is the final part of the marketing audit and focuses student learning on the specific of each part of the marketing mix and how well they are being applied in a business or organisational environment. The assignment also introduces the concept of the expanded marketing mix, and how it can be applied to modern organisations. This assignment is intended to show an application of detailed knowledge, analysis and judgment gained from the subject.
Marking criteria
LO HD (85-100%) D (75-84%) CR (65-74%) P (64-50%) F ( .50%)
Q1. Are there any products/services able to benefit from quality, feature and style improvements? If so, how?
/4 LO5 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
Q2. Are there any new products worth adding?
/2 LO5 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
Q3. What are the pricing objectives , policies, strategies and procedures? To what extent are prices set on sound cost, demand and competitive criteria.
/4 LO5 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
Q4. What are the distribution objectives and strategies. How can these be improved?
/4 LO5 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
Q5. What are the organisation’s promotional objectives and strategies? Are they sound?
/2 LO5 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
LO HD (85-100%) D (75-84%) CR (65-74%) P (64-50%) F ( .50%)
Q6. How could the promotional budget be improved to get better results?
/2 LO6 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
Q7. How could the use of the expanded marketing mix, as outlined in chapter 14 be used to improve the performance of the organisation?
/2 LO6 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
Reflection
/evaluation /10
LO5, LO6. Can critically review evidence supporting conclusions/
recommendations including its reliability, validity and significance and can investigate contradictory information/ identify reasons for contradictions. Can select appropriate techniques of evaluation and can evaluate the relevance and significance of data collected.
Can evaluate the reliability of data using defined techniques and/or tutor guidance. Limited and only partially accurate evaluation of data using defined techniques and/or tutor guidance. Fails to evaluate or use techniques of evaluation, or evaluations are totally invalid
LO HD (85-100%) D (75-84%) CR (65-74%) P (64-50%) F ( .50%)
Critical reasoning /5
LO5, LO6 Can critically review evidence supporting conclusions/
recommendations including its reliability, validity and significance and can investigate contradictory information/ identify reasons for contradictions. Clear application of theory through critical analysis/critical thought of the topic area. Demonstrates application of theory through critical analysis of the topic area. Some evidence of critical thought/critical analysis and rationale for work. Lacks critical thought /analysis / reference to theory.
Presentation /5 LO5, LO6 Shows a polished and imaginative approach to the topic
Carefully and logically organised
Shows organisation and coherence
Shows some attempt to organise in a logical manner
Disorganised/incoherent
Referencing /5 LO5, LO6 Referencing is consistently accurate. Referencing is mainly accurate
Some attempt at referencing Referencing is absent/
unsystematic
LO: Learning Outcomes
Requirements
Must submit on www.turnitin.com
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