Assessment 3 Information
Subject Code: DATA4000
Subject Name: Introduction to Business Analytics
Assessment Title: Individual Report and Individual Presentation
Assessment Type: Report and Presentation
Word Count: 1800 words ? 10% for Part A (report)
8 - 12 slides for Part B (presentation)
Weighting: 40 % (25 + 15)
Total Marks: 40
Submission: TurnItIn and in class
Due Date: Part A due Tuesday Week 12, 23:55pm AEST through TurnItIn
Part B video presentation due Tuesday Week 13, 23:55pm AEST through MyKBS link.
Your Task
Consider below information regarding the National Australia Bank data breach.
Read the case study carefully and using the resources listed, together with your own research, complete:
• Part A (Industry Report) Individually by Tuesday 23: 55pm AEST Week 12
• Part B (Application for data access presentation) submitted in Tuesday Week 13 at 23:55 AEST, as an individual video upload.
Assessment Description
Bank of Ireland
https://www.rte.ie/news/business/2022/0405/1290503-bank-of-ireland-fined-by-dpc/
Background
“Bank of Ireland has been fined €463,000 by the Data Protection Commission for data breaches affecting more than 50,000 customers.
It follows an inquiry into 22 personal data breach notifications that Bank of Ireland made to the Commission between 9 November 2018 and 27 June 2019.
One of the data breach notifications affected 47,000 customers.
The breaches related to the corruption of information in the bank's data feed to the Central Credit Register (CCR), a centralised system that collects and securely stores information about loans.
The incidents included unauthorised disclosures of customer personal data to the CCR and accidental alterations of customer personal data on the CCR”.
Brief
As an analyst within Bank of Ireland, you have been tasked with considering ways in which customer data can be used to further assist Bank of Ireland with its marketing campaigns.
As a further task, you have been asked to consider how Bank of Ireland could potentially assist other vendors interested in the credit card history of its customers.
Assessment Instructions
Part A: Industry Report (1800 words, 25 marks) - Individual
Based on your own independent research, you are required to evaluate the implications of the European legislation such as GDPR on Bank of Ireland’s proposed analytics project and overall business model.
Your report can be structured using the following headings:
Data Usability
? Benefits and costs of the database to its stakeholders.
? Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require.
Data Security and privacy
? Data security, privacy and accuracy issues associated with the use of the database in the way proposed in the brief.
Ethical Considerations
? The ethical considerations behind whether the customer has the option to opt in or opt out of having their data used and stored in the way proposed by the analytics brief
? Other ethical issues of gathering, maintaining and using the data in the way proposed above.
Artificial Intelligence
? How developments in AI intersects with data security, privacy and ethics, especially in light of your proposed analytics project.
It is a requirement to support each of the key points you make with references (both academic and
“grey” material)
Use the resources provided as well as your own research to assist with data collection and data privacy discussions.
https://gdpr-info.eu/
Part B: Presentation (5 minutes, 15 marks)
Instructions:
You are required to prepare a presentation of 6 - 12 PowerPoint slides.
You are an analyst at Bank of Ireland.
You have identified a way in which you can use customer data to inform customers of bank offers and offers from other vendors, based on their credit card spending history.
Although it’s Bank of Ireland’s own data, regulators and legislators are becoming increasingly concerned about the way in which certain types of analytics projects can infringe on privacy, individual rights and potentially be in contravention of the GDPR and other legislation.
Create a presentation of approximately 5 minutes in which you discuss how Bank of Ireland plans to use this data and the broad implications involved.
Discuss the issues below, and imagine you are communicating this presentation to government (regulators and / or legislators) as your primary audience.
Consider:
1. Why you want the data and the resulting benefits to your customer base;
2. How the data can be sourced ethically and securely;
3. How you will keep the data safe from the type of attack on customer data outlined in the article above.
4. How you will use your analytical findings in an ethical way.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
Assignment Submission
Students must submit Part A via TurnItIn on Tuesday of Week 12 at 23:55pm AEST.
Part B to be submitted by Tuesday of week 13 at 23:55pm AEST.
The files must be submitted as a Word or PowerPoint document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. TurnItIn will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the TurnItIn error message.
Students are also encouraged to submit their work well in advance of the time deadline to avoid any possible delay with TurnItIn similarity report generation or any other technical difficulties.
Late assignment submission penalties
1
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s Assessment Policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the student’s total Marks.
10 - 14 days 50% deducted from the student’s total marks.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students.
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty.
If you are unable to complete this assessment by the due date/time, please refer to the Special Consideration Application Form, which is available at the end of the KBS Assessment Policy:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf
Assessment Marking Guide
MBA672
Assessment 3
Rubric
/40
Part A1: Individual Report - Evaluate the data usability, security and ethics associated with creating a data repository for diverse stakeholders and consider software requirements, supported by
references
0-8 9-15 /15
Has demonstrated limited achievement:
Little or basic description of data usability and security issues associated with creating the system
Limited consideration of software capabilities
Has achieved all or most of:
Clear evaluation of key data usability and security issues associated with creating system
Well-supported consideration of the feasibility of data usability given current software capabilities
Part A2: Individual Report - Produce a report which is well-researched, correctly referenced, professionally presented, logical, well-structured and addresses the relevant issues
0-5 6-10 /10
Has demonstrated limited achievement:
No or partially referenced evaluation of issues, without a logical structure and acknowledgement of some sources from limited research
Has achieved all or most of:
Well-referenced, engaging and logical evaluation of relevant issues with correct acknowledgement of extensive sources and evidence of comprehensive research
conducted into the topic
Part B1: Presentation - Construct a business case outlining the benefits of using and storing the data, while addressing the relevant ethical and security issues and concerns, supported by references
0-5 6-10 /10
Has demonstrated limited achievement:
Little or a limited description of the benefits of using the data for research purposes is made and very few of the ethical and security draw-backs are mentioned
Has achieved all or most of:
An effective business case for using the data for research purposes is made by convincingly articulating the benefits this would provide for society, and expertly analysing the ethical and security draw-backs
Part B2: Presentation - Effectively and clearly communicate an argument to use the data for research
purposes while considering the audience and their motivations
0-2 3-5 /5
Has demonstrated limited achievement:
No or brief listing of how the data can be used for research in a way that is understandable to most people
Has achieved all or most of:
Effective communication and convincing justification of the use of the data for research in a way that persuades a target audience
Assignment Submission
Students must submit Part A via TurnItIn on Tuesday of Week 12 at 23:55pm AEST.
Part B to be submitted by Tuesday of week 13 at 23:55pm AEST.
The files must be submitted as a Word or PowerPoint document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. TurnItIn will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the TurnItIn error message.
Students are also encouraged to submit their work well in advance of the time deadline to avoid any possible delay with TurnItIn similarity report generation or any other technical difficulties.
Late assignment submission penalties
1
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s Assessment Policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the student’s total Marks.
10 - 14 days 50% deducted from the student’s total marks.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students.
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty.
If you are unable to complete this assessment by the due date/time, please refer to the Special Consideration Application Form, which is available at the end of the KBS Assessment Policy:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf
Document Classification: PublicPage 9 Kaplan Business School Assessment Outline
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