Project Background / 5
Purpose of App / 5
Problem Solution / 5
Marketspace / 5
Business Analysis tasks / 50
Mockup / 20
ROI / 10
PENALTIES
Report Structure / 20
Professional appearance / 5
Written Presentation / 25
TOTAL
Comments:
CIS30111 Final Project - Marking Criteria
Marks Assessment Criteria
Project Elements 100 Project Elements – both required and specific based on deliverables identified in your Project Specification
Project Background /5 HD [10 – 8.5] A [8 – 7.5] B [ 7 – 6.5]: C [6 - 5] F [4 – 0]
1. Project background
Provide the context in which the project exists. If the project is for a specific business, then provide a description of the business- who they are, what industry they operate in, what products/services they sell, etc. If the project is for a more general area or for a specific technology area, than provide a background of the purpose and applications of the technology. This section must provide sufficient briefing on the project background and the required technological knowledge to enable the reader to understand the context and importance of your project. Do not assume any prior technical knowledge. All technical terms must be explained and all acronyms defined.
Purpose of App /5 HD [10 – 8.5] A [8 – 7.5] B [ 7 – 6.5]: C [6 - 5] F [4 – 0]
2. What is the purpose of your App
Describe the situation or problem that your App is designed to address and why it is important to do so.
Problem solution /5 HD [10 – 8.5] A [8 – 7.5] B [ 7 – 6.5]: C [6 - 5] F [4 – 0]
3. How does your App provide a solution
Discuss how you plan to address the problem outlined above. Make sure you clearly describe how your proposed solution will address the problem as you've described it.
Marketspace /5 HD [15 – 13] A [12.5 – 11] B [ 10.5 – 9] C [8.5 – 7.5] F [7 – 0]
4. Describe your marketspace
a. Market Segments: Identify and describe the market segments that will be interested in your App. Provide the demographic details of your typical customers: age, education, household income, gender, geographic location, etc. If this is a commercial App, justify your App’s price point.
[5 marks]
b. OS/Platform Choice: Discuss your choice of operating system/platform: smartphone and/or tablet, iOS and/or Android. Justify your choice based on the platform’s market penetration and its specific market share for your identified market segments.
[5 marks]
c. Elevator Pitch: Also include in this section, your “elevator pitch” to your identified market segments. Why should they use your App? How is it going to make their lives better, more fun, save them money or time or both, etc. Being able to deliver an elevator pitch is “a skill every businessperson needs”
[5marks]
Business Analysis Tasks /50 HD [50 – 42.5] A [42 – 37.5] B [ 37 – 32.5]: C [32 – 25] F [24.5 – 0]
5. Business analysis activities
As business analysts for this project you are expected to complete the following analysis phase activities: gather information, define system requirements, prioritize requirements, prototype for feasibility and discover, generate and evaluate alternative and review recommendations with management. As part of this analysis, your final project report needs to include the following information:
• A discussion of your project’s prioritized system requirements, both functional and non-functional. [10 marks]
• An assessment of your project for the following feasibility factors: Technical, Resource and Schedule, and Security where relevant. [10 marks]
• The following models for your project, using the modelling techniques covered in CIS3002 Business Analysis:
o Event table with at least the following columns: Event, Trigger, Source, Use Case, Response and Destination.) [10 marks]
o Design Class Diagram for all classes. [10 marks]
o Use Case Diagram with full Use Case Descriptions for at least 3 use cases. [5 marks]
• A Conclusion / Recommendation for management section at end of report. [5 marks]
Mockup /20 HD [20 – 17] A [16.5 – 15] B [ 14.5 – 13]: C [12.5 - 10] F [9.5 – 0]
6. Mockup your App
Create an icon, a mockup and a user’s guide for your App. The mockup should have at least six separate screens. The user’s guide should be at a level of detail to allow your average customer to easily use your App.
The icon(s) must be appropriately sized to suit your target platforms– i.e. iPhone, iPad, etc.
ROI /10 HD [10 – 8.5] A [8 – 7.5] B [ 7 – 6.5]: C [6 - 5] F [4 – 0]
7. Estimate your ROI
Provide an assessment of your project for the Economic feasibility:
• Create spread sheets to forecast revenues and expenses over three years. Provide estimates of expenses: development costs, ongoing maintenance, marketing, customer support, etc. JUSTIFY your estimates on data you gather from online sources. Be sure to include these referenced sources in your economic feasibility discussion. Determine how you will measure your return on your investment. What ongoing cost savings, increased revenue, etc justifies these expenses. This section is your pitch to get venture capital or to your management on why they really want to fund your team to design, develop and deliver your App.
PENALTIES Marks will be deducted for failure to meet expected criteria
Report Structure 20
Report Structure /-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
Report contains all of the required parts listed below in the correct order:
• Letter of Transmittal [5 marks]
• Report Title Page – with all students’ names and numbers
• Executive Summary [
• Table of Contents
• List of References
• Appropriate use of Appendices [optional]
Letter of Transmittal /-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
See guidelines and example in the Communications Skills Handbook ? The letter meets all formatting requirements.
? Body of letter meets all content requirements: positive opening, a further explanation, and a goodwill message. ? The letter meets most formatting requirements.
? Body of letter meets most content requirements: positive opening, a further explanation, and a goodwill message.
? The letter meets some formatting requirements.
? Body of letter meets some content requirements: positive opening, a further explanation, and a goodwill message.
? The letter meets few of the formatting requirements.
? Body of letter meets few of the content requirements: positive opening, a further explanation, and a goodwill message.
? The letter was either missing or incomplete or unsuitable.
Executive Summary /-10 HD [0 – 1.5] A [-2 – 2.5] B [ -3 – 3.5]: C [-4 - 5] F [-6 – 10]
See guidelines in the Communications Skills Handbook ? The executive summary is an appropriate length (10% under or over inclusive).
? The summary meets all formatting requirements.
? The summary meets all content requirements: purpose, analysis, findings, and recommendations. ? The executive summary is an appropriate length (10% under or over inclusive)..
? The summary meets most formatting requirements.
? The summary meets most content requirements: purpose, analysis, findings, and recom-mendations. ? The executive summary is an appropriate length (10% under or over inclusive)..
? The summary meets some formatting requirements.
? The summary meets some content requirements: purpose, analysis, findings, and recom-mendations. ? The executive summary is slightly over or under the required length (exceeding 10%).
? The summary meets few of the formatting requirements.
? The summary meets few of the content requirements: purpose, analysis, findings, and recom-mendations. ? The executive summary was either missing or incomplete or unsuitable.
Professional appearance 5
/-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
See guidelines in the Communications Skills Handbook ? Appropriate use of Headers and/or Footers.
? Page numbers match the Table of Contents and are numbered appropriately (roman numerals for executive summary, etc)
? Headings and Sub-headings should be numbered per Table of Contents example 2., 2.1, 2.1.1 (see Handbook).
Written Presentation 25
Writing style is tailored for the intended audience. /-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
? Writing style is consistent throughout report.
? Writing style is specifically tailored for the intended (non-technical) audience. ? Writing style is mostly consistent throughout report.
? Writing style is mostly tailored for the intended (non-technical) audience. ? Writing style is sometimes consistent throughout report.
? Writing style is sometimes tailored for the intended (non-technical) audience. ? Writing style is rarely consistent throughout report.
? Writing style is rarely tailored for the intended (non-technical) audience. ? Writing style is inconsistent or non-existent throughout report.
Clear and appropriate paragraphing /-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
? All paragraphs are appropriately structured so each contains a single topic, and evidence and argument within them are logically ordered. ? Paragraphs are mostly appropriately structured so that each contains one topic and evidence and arguments within them are logically ordered. ? Paragraphs generally contain a single topic with related evidence and argument.
? Some are less well developed (fragments) or have more than one topic (overly long). ? Paragraphs show some arrangement into related ideas but the topic is implicit or unclear.
? Paragraphs tend to be fragmentary or overly long. ? Paragraph topics are unclear and there is little structure for ideas. ?
? Paragraphs are generally fragmentary or overly long.
Grammar, punctuation, spelling /-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
? Your paper is free of grammatical and syntactic errors and demonstrates clarity, and sophistication, of expression. ? Only a few grammatical or syntactic errors with generally clear written expression. ? Some grammatical and syntactic errors but not so many so as to significantly affect the clarity of your written expression. ? Significant evidence of grammatical and syntactic errors, which has affected the clarity of your written expression. ? You have made many grammatical and syntactic errors, so your written expression is difficult to follow.
Appropriate in-text referencing /-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
? In-text references skillfully integrated into the essay in a way that increases its authority. ? All research appropriately referenced but some awkward instances. ? Most ideas/evidence is reference but there are gaps or too much reliance on direct quotes. ? Only some ideas are referenced;
? Too much reliance on direct quotes for issues and concepts;
? Only direct quotations referenced. ? Few (if any) referenced ideas, facts or opinions.
Appropriate use of required referencing system /-5 HD [0] A [-1] B [ -2]: C [-3] F [-5]
? Fully compliant with current Harvard system. Few (if any) errors. ? Compliant with Harvard system, with some errors. ? Broadly compliant but inconsistent use of Harvard format.
? Missing page numbers. ? Non-Harvard system used and/or many errors are present.
? ? No consistent referencing standard applied.
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