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The Marketing Plan Part 2 – Starbucks Pearson Airport Toronto
Marketing goal Marketing Objective (separate these two into separate statements)
State very clearly what your want this marketing plan to do for the organization. State one goal and one objective to achieve. (E.g. Objective: increase communications to xyz about our services, Goal: growth by targeting new areas to develop business).
Example :
Marketing Goal
Marketing Objective
Value Proposition
Works Cited Page
The APA Works Cited page will also be on the table of contents as the last page number.
Note :
• Simple and short to the points
• One or Two pages Long only



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