Services Marketing GBD110
Sustainability Services Marketing – Assignment (Due date : 18th March)
Write an essay (200 words, APA style formatting) discussing the Pros and Cons of adding Partnership to the existing 7P’s in the Services Marketing Mix. Reference ONLY the research article provided “Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix.”
Further instructions:
1. Reference at least 10 points from the research article to support your argument. You get to determine the balance between pros and cons.
2. Marks will be awarded for how the essay is developed. Pay attention to language and formatting style.
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