RECENT ASSIGNMENT

You are required to research and select an Australian product or services to be exported and marketed from an international Destination. The selected country must be one of the top 10 current export country
You are required to develop a marketing plan for your selected product or service. A marketing plan for an international marketing venture is similar to a domestic marketing plan in that you must include all the usual marketing considerations and requirements, such as the marketing mix, targeting and pricing and other. In an international marketing plan you must of course investigate and account for all the additional factors involved in marketing across national borders. Some of these factors will be:
• Laws and regulations relevant to the country and the product you are dealing with.
• Taxes, Tariffs and import restrictions, quotas
• Distribution systems.
• Availability of skilled labor and facilities.
• Social and cultural factors
• Religious considerations
• Method of market entry
Your Report should included:
1. Identify and research an international market. Conduct a PEST Analysis on the international market you have chosen to enter. Identify market conditions, barriers and trends.

2. Identify resources and sources of assistance for your export venture
3. Identify a target market in chosen country, explain how you will position your product
And how you will target your selected segment.
4. Research relevant cultural and social requirements, environmental issues, ethical principles and relevant legislations.
Use the format provided for headings in your report
• Executive Summary
• Findings
• Discussion
• Conclusion
• Recommendations
• Implementation
• References/Appendices