A SSESSMENT 2 BRIEF
Subject Code and Title ENT301 Lean Business Start-Up
Assessment Business Investment Proposal
Individual/Group Individual
Length 1000 words (-/+ 10%)
Learning Outcomes This assessment addresses the following Subject Learning
Outcomes
a) Critically analyse options for investment and develop a business investment proposal.
b) Communicate your business plan/proposal effectively and persuasively to stakeholders and potential investors.
Submission Due by 11:55pm AEST Sunday of Module 3.2 (week 6)
Weighting 30%
Total Marks 100 marks
Context
Entrepreneurial success requires the ability to find and attract the right investment to start and grow. Investment may come from several sources including the entrepreneur, directors and shareholders, banks and lenders, angel and company investors, grants, and crowdfunding. In all cases, entrepreneurs prepare proposals and pitches to convince investors to commit to an investment.
The purpose of this assessment is to investigate and identify appropriate sources of investment and prepare a business investment proposal for the start-up phase of your business venture. The business investment proposal will demonstrate your knowledge and understanding of the lean business start-up that you have studied so far in modules 1- 3 of this subject.
Preparing your proposal will assist you as you continue to develop your business concept and investigate lean business start-up methodology in more depth over modules 4-6. It will contribute to the analysis of your venture’s viability in Assessment 3, and your business pitch in Assessment 4.
Instructions
Prepare a business investment proposal with the following components:
1. Introduction. Briefly outline your business venture.
2. Research and analyse investment options. Using the investment options covered in modules 1-3, identify and justify a minimum of two (2) investment options most suited to
ENT301_Assessment_2_Brief_Business Investment Proposal_Due_Module_3.2 Page 1 of 6 your lean start-up phase for your own venture. Provide a critical analysis of all other options you have discounted for your own venture, explaining why these options were discounted.
3. Communication strategy. Outline your communication strategy to approach and convince your chosen investors.
4. Convincing argument. Outline your convincing argument to your chosen investors based on your validated hypotheses and Lean Canvas.
5. Summary. Briefly summarise your proposal to potential investors.
6. References. Correctly cited references.
7. Attachments. Provide your Lean Canvas as a pdf.
Use APA 6th edition style when citing and referencing research. Please comply with all academic standards of legibility, referencing and bibliographical details (including reference list).
Submission Instructions
Submit your Business Investment Proposal Assessment via the assessment link in the main navigation menu in ENT301 Lean Business Start-Up.
The learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
The below learning rubric guides the marker when awarding marks for your assessment. You should use this rubric to review your assessment task prior to submission, ensuring there is nothing you have missed.
• For additional support on academic skills, please visit: https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&con tent_id=_2498849_1
ENT301_Assessment_2_Brief_Business Investment Proposal_Due_Module_3.2 Page 2 of 6
Assessment Rubric
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Knowledge and understanding of the business investment proposal including options for investment, Lean Canvas, and validated hypotheses in Lean Start-Up methodology.
Percentage for this criterion = 35%
Limited understanding of required concepts and knowledge of how to prepare and present a Business Investment Proposal.
Key components of the assignment are not addressed.
Format is not followed.
Knowledge or understanding of the
Business Investment Proposal including options for investment, Lean Canvas and validated hypotheses in Lean StartUp methodology is adequate.
Resembles a recall or summary of key ideas.
Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
Thorough knowledge or understanding of the
Business Investment Proposal including options for investment, Lean Canvas, and validated hypotheses in Lean StartUp methodology.
Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts.
Highly developed understanding of the requirements of a Business Investment Proposal including options for investment, Lean Canvas, and validated hypotheses in Lean StartUp methodology.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity to explain and apply relevant concepts. A sophisticated
understanding of Business Investment Proposal including options for investment, Lean Canvas, and validated hypotheses
in Lean Start-Up methodology.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
Content, Audience and
Purpose of the Business Investment Proposal.
Demonstrates no awareness of context and/or purpose of the assignment. Demonstrates limited awareness of context and/or purpose of the assignment as a persuasive presentation based on research and Demonstrates consistent awareness of context and/or purpose of the assignment as a persuasive presentation based on research and Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment as a persuasive presentation Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment as a
Percentage for this criterion = 15% facts.
facts.
. based on research and facts.
Proposed investors clearly identified plus reasons for selection.
Research includes primary and secondary data. Data sources cited correctly.
persuasive presentation based on research and facts.
Is able to provide references for critical statistics.
Proposed investors clearly identified plus reasons for selection. More than one
type of investor identified.
Research includes primary and secondary data. Data sources cited correctly. Evidence provided of primary research.
Critical analysis of investment options and development of business investment proposal
Limited or missing critical analysis of investment options with clear justification for opinions.
Argument is unconvincing or unrelated to the Lean Start-Up methods and tools.
Demonstrated critical analysis of investment options with reference to the five lean start-up principles, Lean Canvas, validated hypotheses.
Personal opinions are justified by one cited academic article, book or journal.
Argument in favour of selected options
Communication strategy Well-developed critical analysis of all investment options with reference to the five lean start-up principles, Lean Canvas, validated hypotheses.
Personal opinions are justified by two cited academic articles, books or journals.
Clear, well-reasoned argument in favour selected options. Thoroughly developed
critical analysis of all investment options with reference to the five lean start-up principles, Lean Canvas, validated hypotheses.
Personal opinions are justified by several cited academic articles, books or journals.
Convincing argument based on validated hypothesis and Lean Highly sophisticated and creative critical analysis of investment options with reference to the five lean start-up principles, Lean Canvas, validated hypotheses.
Personal opinions are justified by a broad range of cited academic articles, books or journals and other sources.
Convincing argument based on validated
Percentage for this criterion = 35%
described.
Communication strategy is consistent with lean start up principles, and clearly explained.
Canvas.
Communication strategy is consistent with lean start up principles, clearly explained and justified.
Good flow of information throughout the document.
Resources cited correctly.
hypothesis and Lean Canvas.
Communication strategy is consistent with lean start up principles, clearly explained and justified.
Good flow of information throughout the document.
Resources cited correctly.
Clearly demonstrates thorough use of Lean Start-Up tools.
Developed an investment proposal that can be developed further to convince a range of investors.
Effective
Communication using business proposal formatting
Percentage for this criterion = 15% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Audience cannot follow the line of reasoning.
Proposal is not written in business style and lacks contents, scope, tables, Information, arguments, and evidence are presented in a way that is not always clear and logical.
Line of reasoning is often difficult to follow.
Proposal is written in business style and includes contents, scope, Information, arguments, and evidence are well presented, mostly clear flow of ideas and arguments.
Line of reasoning is easy to follow.
Proposal is written in business style and includes contents, scope, Information, arguments, and evidence are very well presented; the presentation is logical, clear, and well supported by evidence.
Proposal is written in business style and includes contents, scope, tables, and graphs to a Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Engages and sustains audience’s interest in the topic.
and graphs.
References not cited correctly.
tables, and graphs.
References cited correctly.
tables, and graphs.
References cited correctly.
sophisticated level.
References cited correctly.
Convincing argument for investment.
Proposal is written in business style and includes contents, scope, tables, and graphs to a sophisticated level.
References cited correctly.
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