Assessment 1 Brief
Advertising & Digital Media Faculty
MOBILE COMMUNICATIONS MCO305
Level 300
Assessment Brief
MOBILE COMMUNICATIONS
Assessment 1 T2 2020
Strategic Mobile Communications Comparison
Written Research Report
Due: Week 5
Weighting: 40%
Learning Outcomes:
a. compare primary types of mobile communications and how they are implemented on different platforms;
b. review how mobile communications agencies function and the effectiveness of their business models.
Description:
Part 1: Prepare a written research report comparing and contrasting two forms of mobile communications (mobile banners, mobile text, YouTube videos, Facebook ads/posts, Instagram posts, SnapChat stories etc) and how each of these are implemented on at least two different platforms (smart phones, tablets, web-based, desktop etc). The comparison should include the strengths, weaknesses, target audience, effectivity and remuneration models for each of the two mobile communication forms selected. Length: 1000 words
Part 2: Identify an agency specialising in mobile communications services and review how this is set up and the effectiveness of its business model. Length: 1000 words
Details:
Upload final presentation to Moodle as a PDF file for marking.
Marking Criteria & Rubrics:
The student must demonstrate an ability to investigate and compare various types of strategic mobile communications campaigns and the platforms they are used on. This also includes reporting on the function of mobile communication agencies and the effectiveness of their business models.
Reference images can be included. All images and sources must be referenced using Harvard Referencing. Include in-text referencing and a reference list as per the Macleay College FAQ and Tips On Harvard Referencing ( found in the Unit Details Folder of your course stream on Moodle).
Criterion 1: Depth of research, analysis and comparison – 40%
Fail: • Incomplete research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms incomplete and lacking logical organisation.
• Poor grammar, layout, spelling
Pass: • Adequate but basic research, analysis and comparison
• Shows limited evidence and incomplete description of general comparisons, implementation analysis and description on separate platforms while lacking logical organisation.
• Adequate grammar, layout, spelling
Credit: • Competent research, analysis and comparison
• Some evidence of general comparisons, implementation analysis and description on separate platforms presented in a logical manner.
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 1
Author: Fraser Truda Rogerson Date: 21/05/2020 Status: Final
Assessment Brief
• Competent grammar, layout, spelling
Distinction: • Comprehensive and detailed evidence of research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner with small exception.
• All sources referenced correctly.
• Comprehensive grammar, layout, spelling
High Distinction • Outstanding and insightful research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner
• Extensive use of research data to support critical evaluation.
• All sources referenced correctly
• Outstanding grammar, layout, spelling
Criterion 2: Accuracy of description of agency function and business model – 30%
Fail: • Incomplete review of business model and accuracy of agency function
• Lacks understanding and clarity of agency function and business model • Lacks grammar, layout and spelling basics
Pass: • Adequate but basic review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is incomplete in places
• Adequate but basic grammar, layout and spelling basics
Credit: • Competent and sound review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is complete but limited in depth
• Competent grammar, layout and spelling basics
Distinction: • Comprehensive and detailed review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is concise and in depth
• Competent grammar, layout and spelling basics
High Distinction • Outstanding review of business model and accuracy of agency function.
• Understanding and clarity of agency function and business model is extensive, concise and succinct with in depth analysis.
• Outstanding use of grammar, layout and spelling
Criterion 3: Quality of written report, referencing and layout – 30%
Fail: • Incomplete written report, referencing and layout.
• Writing lacks focus and contains serious errors.
• Files not converted from an original word document to PDF for final submission
• File unable to be read by Turn It In.
• Report does not follow Macleay file naming protocols
• Lacks grammar, layout and spelling basics
Pass: • Adequate but basic written report, referencing and layout.
• Writing is unclear in places. There are several grammatical or spelling errors.
• Adequate but basic grammar, layout and spelling
Credit: • Competent written report, referencing and layout
• Writing is generally clear. There are minimal grammatical or spelling errors.
• Competent use of grammar, layout and spelling
Distinction: • Comprehensive and detailed written report, referencing and layout.
• Writing is concise and clear. There are minimal grammatical or spelling errors • Comprehensive grammar, layout and spelling
High Distinction • Outstanding and insightful presentation, referencing and layout.
• Writing is concise, clear and accomplished. There are no grammatical or spelling errors.
• Outstanding use of grammar, layout and spelling
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 1
Author: Fraser Truda Rogerson Date: 21/05/2020 Status: Final
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