COIT20228
Assignment
Two
Term
2,
2014
July 2014 KH
Case Study (35%)
General
Information In
this
assignment
you
will
respond
to
a
series
of
questions
based
on
a
case
study.
The
questions
relate
to
contemporary
aspects
of
ICT
that
affect
organisations.
The
assignment
allows
you
to
extend
your
knowledge
and
critical
thinking
about
ICT
beyond
what
is
strictly
in
the
textbook
or
course
lectures. You
need
to
reference
external
material
other
than
the
textbook
in
order
to
complete
this
assignment
successfully.
Use
Harvard
format
for
all
citations
and
the
bibliography.
Case
Study The
case
study
is
titled
“Google,
Apple,
and
Microsoft
Struggle
for
Your
Internet
Experienceâ€
and
is
sourced
from
the
Laudon
&
Laudon
textbook
chapter
7.
Download
a
copy
of
the
Case
Study
from
the
Overview
section
of
the
course
website.
The
file
is
named
Laudon_CaseStudy_ch7--v2.PDF.
Download
this
file
now
if
you
have
not
yet
done
so.
Your
Task To
complete
this
assignment,
answer
the
four
Case
Study
Questions
outlined
below
after
reading
the
case
study
in
the
Laudon_CaseStudy_ch7--v2
file.
These
questions
are
different
from
the
ones
found
in
the
textbook
–
do
not
answer
the
questions
found
in
the
textbook.
The Case Study Questions 1. The business models of Google, Apple, and Microsoft are described as they were about 5 years ago – 2009-10. Contrast their business models and comment on their strengths and weaknesses in the light of today’s marketplace. Explain your reasoning, using examples where appropriate. 2. Given your research into disruptive technologies or trends in the first assignment, how will these impact the three large companies and their current business models? 3. Describe the mobile platform offerings of Google, Apple, and Microsoft as described in the case and use current literature to bring them up to date. Which company do you think is going ahead of its rivals and why? Explain your reasoning. 4. In your considered view, are mobile wireless technologies disruptive, or no longer disruptive, or does it still have some way to go in deeply affecting business and society? Explain your reasoning, using literature and examples to back up your points.
COIT20228
Assignment
Two
Term
2,
2014
July 2014 KH
What
you
need
to
submit You
are
required
to
submit
a
single
document
in
Microsoft
Word
format
(.doc
or
.docx).
If
you
use
any
other
word
processor,
you
will
need
to
save
your
work
in
Word
format
(.doc
or
.docx)
before
submitting
it.
Most
word
processors
allow
you
to
do
a
Save--As
to
Word
format. Use
the
Word
template
available
from
the
course
website
(Assessment
page)
as
a
blank
document
into
which
you
can
insert
your
details
and
assignment
response. Warning: penalties are severe for plagiarism. Plagiarism includes copying the work of other students, using purchased answers from Internet services, or un-referenced copying from any other sources. All submitted files are processed through TurnItIn, a copy detection service.
Hints Try
to
limit
each
response
to
around
500
--
700
words.
If
you
can
say
what
you
need
to
say
in
less,
then
that
is
fine
–
don’t
write
for
the
sake
of
writing.
There
is
no
single
“correctâ€
response.
You
need
to
give
a
considered
view
or
opinion
as
appropriate
and
justify
your
response
based
on
the
case
and
external
literature.
You
may
use
the
course
news
forum
to
ask
or
to
discuss
the
issues
with
others.
ASE
STUDY
ASSIGNMENT
--
PAGE 4
COIT20228
Assignment
Two
Term
2,
2014
July 2014 KH
Assessment
Criteria
Criteria Mark Range Mark Given Question 1QuestionQuestion 1 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 Question 2Question 2 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 Question 3Question 3 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 Question 4Question 4 Limited response that fails to address most or all of the discussion points; external literature not used or is not relevant to informing the response. 0 - 5 Response addresses some but not all of the discussion points; references used 6 - 10 Thorough response to discussion points (and possibly beyond) with good linkage to and use of external literature 11 - 15 General (Penalty) Referencing (-1 per error, to maximum of -10) Note: this criteria relates to citation format or omission errors (i.e. source appears in reference list but not cited or not cited correctly). Plagiarism (unreferenced/copied) material will result in a referral to the office of Learning and Teaching for action. Severe penalties apply should plagiarism be proven. Total possible marks 0 – 60* * The total will be expressed out of 35 for results purposes.
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