ASSESSMENT BRIEF
Subject Code and Title BIZ202 The Business Environment
Assessment Environmental Scan Report – Part B
Individual/Group Individual
Length 1500 words ± 10%
Learning Outcomes a) Examine the influence of the external environment on the organisation
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations
c) Research and relate industry specific factors to
the organisation decision-making process
d) Apply a relevant framework(s) to evaluate the macro and micro environmental influences on an organisation
Submission By 11:55 pm AEST/AEDT Sunday of Module 4 (Week 8)
Weighting 40%
Total Marks 100 marks
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever changing landscape, businesses must keep a keen eye on macro environmental factors that influence them. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Linkages between Part A and Part B:
Part A focused on the micro environmental factors that affect your chosen business.
Part B serves to expand on Part A by reporting on the macro environmental factors that affect your chosen business. It provides a comprehensive assessment of the challenges and risks posed to the business by its macro environment and proposes strategies to counter them.
Instructions:
Further investigate the organisation you reported on in Part A, or you may choose another Australian or international well-known business still in operation in consultation with your facilitator. The macro environmental scan must incorporate the following:
· Identify macro environmental factors that influence the chosen business specifically. These factors may include but are not limited to changes in socio-cultural, technological, ethical, government regulation both in domestic and foreign, political, economic factors such as inflation, unemployment, income levels, economic growth, foreign exchange rates, international trade policies, foreign investment restrictions, taxation, etc.
· Analyse their impact on business that may be in terms of but not limited to changes in business performance, structure, policies, profitability, growth and market share.
· Propose solutions to challenges to counter prevailing/potential risks. Submission Instructions:
Submit copy of Environmental Scan Report in only word document format (no pdf) via the Assessment link in the main navigation menu in BIZ202 and also via TurnItIn link. 10% penalty will apply for failing to submit via TurnItIn. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the Blackboard portal. Feedback can be viewed in My Grades.
Structure of the report
Cover Page – Includes assessment title, student name and ID, subject name and code, lecturer’s name, submission date, word count. Be creative while making your cover page.
Executive Summary - An executive summary provides a succinct summary of the content within the report. It presents information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document. This section is not included in the word count. However, it is recommended to write 10-20% of your total word of the report.
Table of Contents – Headings/sub-headings of the sections and pages numbers.
Introduction - The introduction sets the scene and provides context for the aim. It provides background to the issues being addressed only.
Main Discussion – In the main discussion part you should rename the headings/sub-headings to reflect your report. Two main parts need to discuss in your report.
1. Identification and analysis of macro environmental factors- under this section, the report is expected to identify all macro environmental factors, provide insight and analysis thoroughly the wider macro environment of the chosen business.
2. Challenges and solutions: the report expected to identify the key challenges and risks present in the macro environment of the chosen business and provides a correct strategy/solution to deal with each, as well as a thorough explanation and justification of each strategy.
Conclusion - The conclusion restates the aim then provides a brief and concise summary of the discussion to demonstrate that the aim of the report has been achieved. No new information is to be included in the conclusion.
References – Your references must be from credible sources such as textbook, academic journals, company annual reports, etc. Please use the correct APA referencing style and list in alphabetical order. It is recommended that you use reference management software such as EndNote or Mendeley to make the job of referencing simple and straightforward. Remember, every factual statement in your report will require a reference. Click here https://library.torrens.edu.au/learn-more/referencing - for the TUA referencing guide. References are not included in the word count.
Appendices - This is where you provide supporting material which is unsuitable for inclusion in the body of the report, but still has some value to contribute to the report. Appendices are not included in the word count.
Learning Rubric: Environmental Scan Report – Part B
Assessment
Attributes Fail
(Unacceptable)
0 - 49 Pass
(Functional)
50 - 64 Credit
(Proficient)
65 - 74 Distinction
(Advanced)
75 - 84 High Distinction
(Exceptional)
85 - 100
Credit is awarded for work Distinction is awarded for work of superior quality in achieving all learning High Distinction is awarded for work of outstanding quality in achieving all learning
Fail grade will be Pass is awarded for work showing a more than outcomes and a superior outcomes together with
awarded if a student is showing a satisfactory satisfactory achievement of integration and outstanding integration
unable to demonstrate achievement of all all learning outcomes and a understanding of theory and understanding of
satisfactory academic learning outcomes and an more than adequate and application of skills. theory and application of
Grade performance in the adequate understanding understanding of theory Evidence of in-depth skills. Evidence of
Description subject or has failed to of theory and application and application of skills. A research, reading, in-depth research,
(Grading Scheme) complete required of skills. A consistent consistent academic analysis and evaluation is reading, analysis, original
assessment points in academic referencing referencing system is used demonstrated. A and creative thought is
accordance with the system is used and and sources are consistent academic demonstrated. A
subject’s required sources are appropriately appropriately referencing system is consistent academic
assessment points. acknowledged. acknowledged. used and sources are appropriately acknowledged. referencing system is used and sources are appropriately acknowledged.
Identification and Limited understanding of Identifies some of the Identifies a majority of the Correctly identifies all of the Not only identifies all
analysis of macro environmental factors the environmental factors influencing the chosen environmental factors influencing the chosen environmental factors influencing the chosen environmental factors influencing the chosen environmental factors, provides insight and
SLO addressed: business. business; the largest influencers are named. business. business. discussion on potential further environmental
a) Examine the Accesses relevant information Accesses relevant challenges faced by the
influence of the Accesses relevant to analyse environmental information to widely business.
external information with limited factors. analyse environmental
environment on the
organisation
b) Research and analysis of environmental factors. factors. Thorough analysis of the wider macro environment of the chosen business.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 3 of 5
relate industry specific factors to the organisation decision-making.
c) Apply a
relevant framework(s) to evaluate the macro and micro environmental influences on an organisation
45%
Propose solutions to Demonstrates no Demonstrates little Demonstrates correct and Identifies the key challenges Identifies the key challenges
challenges and risks understanding of understanding of challenges complete knowledge of and risks present in the and risks present in the
challenges and risks and risks present in the challenges and risks present macro environment of the macro environment of the
SLO addressed: present in the macro macro environment of the in the macro environment of chosen business and chosen business and
b) Identify and environment of the chosen chosen business and the chosen business and provides a correct provides a correct
apply business and provides no provides non-specific offers solutions to some of strategy/solution to deal strategy/solution to deal
appropriate frameworks and tools to the problems and challenges faced by organisations
40% solutions. solutions to those issues. those issues. with each. with each, as well as a thorough explanation and justification of each strategy.
Correct citation of key resources and evidence Demonstrates inconsistent use of good quality, credible and relevant Uses sufficient sources, however can be greatly improved. Shows good evidence of attempts to source information. Shows evidence of wide scope for sourcing evidence. Shows evidence of extensive
scope for sourcing evidence.
Includes in-text citations and
Overall structure, appearance and resources to support and develop ideas. Attempts to include references or in-text Includes in-text citations and references from suitable Includes in-text citations and references from references from suitable sources; uses APA 6th style,
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 4 of 5
referencing of the
citations, however these are sources; uses APA 6th style, suitable sources; uses APA containing no errors.
report are assessed Does not include correct sometimes insufficient for however may contain minor 6th style, containing
references or in-text research purposes, or citation or referencing errors. minimal and or no errors.
15% citations; does not use APA 6th style. incorrect; uses APA 6th style, however may contain some citation or referencing errors.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 5 of 5
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