RECENT ASSIGNMENT

Tweet Share WhatsApp Share
GET ANSWERS / LIVE CHAT



HI5004 Marketing Management Tri2 2014
Group Assignment Guidelines

Written Report 20 marks Presentation 10 marks
Written report Due Week 10
(Both hard copy with safe assignment report on Lvl 6 and soft copy on BB by 5 pm)

Words limit 3000 Presentation Due Week 9,10 &11
(As per your allocated time and week)


• Choose any company from the following Industries:

- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- On Line Courses
- Organic food
- Health and fitness industry
- Wine industry
- Any tourist resort in Australia
- Farm House
- Any charity or non profit organization
- Any small to medium size company in Australia

Note: Groups must inform the lecturer about their topic before they start.

• Discussion on theory will not get you any marks unless it is applied.

• This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environment
- Brief analysis of consumer perceptions and behaviour about the brand
- Marketing Mix (brief discussion)
- Your comments or any recommendations

• References Harvard style
• Research at least 4 to 5 academic articles on the topic
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and follow the structure with application of marketing concepts.
• For presentations, students need to be in the class at 2pm on Thu even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% marks of your presentations if you do not follow the guidelines.
• Wear Formal Attire



GET ANSWERS / LIVE CHAT