ASSESSMENT BRIEF
Subject Title Business Principles
Subject Code MGTF101
Lecturer / Tutor Catherine Baartz
Trimester February 2019
Assessment Title Assessment 2 - Business Report
Learning Outcome/s 1, 2 & 4
Assessment type Individual
Weighting % 30%
Word count 1500 words
Due day & date Week 9 (Monday 15th April 2019)
Class submission Lecture ?
Submission type Paper copy ? Turnitin ?
Format / Layout of Assessment Report:
ICMS Cover Page ?
Introduction ?
Stakeholders ?
Vision & Mission Values ?
SWOT Analysis ?
Organisational Chart ?
The Role of HR, Finance, and Marketing ?
Conclusion ?
Reference List ?
Assessment instructions Provide a 1500-word written report on your own business.
You will be asked to present your report to the class in
Week 11 based on this Business report that you have already handed in.
Your Business report MUST include the following:
• SWOT analysis of your business
• Identify your Stakeholders
• What is your Vision & Mission
• Organisational Chart
• The role of HR, Finance, and Marketing for
your business
You are an entrepreneur, how are you going to launch
your product into the market. When putting a company together you need to analysis the business
environment, identify who your stakeholders are and
Page 1 of 4
ASSESSMENT BRIEF
what is your Vision & Mission statement that you company is founded on.
Readings for the assessment (instructions where they can be found e.g. MyAthens database, Moodle etc.) ICMS Style Guide (2019), Lecture Notes and course textbook.
Grading Criteria / Rubric See the following Marking Criteria.
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ASSESSMENT BRIEF Grading Rubric:
Report Structure and Format
Presentation of your Written Report and Layout: (10 marks) ICMS Style Guide requirements, 1500 word count, 1.5 line spacing, Times New Roman font x 12, justified text, numbered headings, centred page numbers, right header with name and student number.
HD D CR P F
Report
Introduction (10 marks) includes: the purpose, summary of your findings and background information
HD D CR P F
SWOT Analysis (10 marks) includes: clearly defined SWOT analysis, logical sequence of ideas; relevant and appropriate information for your business
HD D CR P F
Stakeholders (10 marks) includes: clearly identified five of your Stakeholders for your business.
HD D CR P F
Vision & Mission Statement (10 marks) includes: clearly written Vision and Mission Statement for your business identifying the how and what the business will achieve its goals.
HD D CR P F
Organisational Chart (10 marks) includes: a well defined organisational chart with each department and role clearly identified.
HD D CR P F
The role of HR, Finance and Marketing (10 marks) includes: Identify the individual purpose of each department, HR, Finance and Marketing, in your business and what role each of these departments will play in your business.
HD D CR P F
Conclusion and Recommendations: (10 marks) conclusions follow logically from the information in the body of the report; specific recommendations based on your findings.
HD D CR P F
Writing Style (10 marks) business style writing in plain English; grammatically correct; Australian spelling
HD D CR P F
ASSESSMENT BRIEF
Understanding of your Report (10 marks) display an understanding of the topic in your written Business Report.
HD D CR P F
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