HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
Assessment Details and Submission Guidelines
Trimester T2 2019
Unit Code HC1082
Unit Title Marketing
Assessment Type Group Report and Presentation
Assessment Title Group Assignment
Purpose of the assessment (with ULO
Mapping) 1. Evaluate theoretical and practical knowledge of Marketing
2. Analyse marketing issues and strategies using core marketing concepts
3. Apply theoretical and practical knowledge of Marketing in the diagnosis of organisational issues and the formulation of appropriate marketing strategies.
Weight 35 % of the total assessments
Total Marks 35
Word limit Report: Not more than 2500 words
Presentation: not more than 15 minutes
Due Date Report: Friday 5pm of Week 10 Presentation: In class, week 8 and 9.
Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.
HC1082 Marketing Group Assignment
Assignment Specifications
Purpose:
Teams of up to six students work together to produce a report and presentation analysing and providing recommendations for an allocated/selected organisation. This task will assess the student’s ability to analyse the marketing activities of a particular organisation, with a focus on analysing the target market and buying behaviour for a particular organisation. Students will be required to refer to some relevant theory from textbooks and other readings to show their understanding of the theory and apply in context. For the presentations, student teams are to present the main points of their report. Students are to receive a team mark, unless the teacher deems it necessary to award different individual marks.
Assignment Structure should be as the following:
1. Introduction
Introduce the marketing environment and the organisation’s 4 Ps
2. The Marketing environment
2.1. Macroenvironment
Describe 2 marcoenvironmental forces and how they impact on the company/industry.
2.2. Microenvironment
Describe 2 mircoenvironmental forces and how they impact on the company/industry.
3. The four Ps
3.1. Product
Explain the product strategies of the company
1.1. Price
Explain the price strategies of the company
3.2. Place
Explain the place strategies of the company
3.3. Promotion
Explain the promotion strategies of the company
4. Conclusion and Recommendations
A summary of the marketing environment and four Ps of the company and two recommendations of how the organisations can improve on one of its strategies
References
Marking criteria
Marking criteria Weighting
Report
Identifies strategies within the four Ps used by organisations 5
Shows an understanding of how an organisation may create value 5
Analyse appropriate elements of the marketing environment correctly 5
Overall presentation and referencing 5
Sub-total 20
Presentation
Identifies strategies within the four Ps used by organisations 4
Shows an understanding of how an organisation may create value 4
Analyse appropriate elements of the marketing environment correctly 4
Team cohesion and overall presentation professionalism
3
Sub-total 15
TOTAL Weight 35%
Assessment Feedback to the Student:
Marking Rubric
Report
Excellent Very Good Good Satisfactory Unsatisfactory
1. Identifies strategies within the four Ps used by
organisations All relevant strategies with the 4 Ps are identified Most relevant strategies with the 4 Ps are identified Many relevant strategies with the 4 Ps are identified Some relevant strategies with the 4 Ps are identified Little to no relevant strategies with the 4 Ps are identified
2. Shows an understanding of how an
organisation may create
value A deep knowledge of
the value creation
shown Good knowledge of the value creation shown Some knowledge of the value creation shown Knowledge of the value creation shown at times Little to no knowledge
of the value creation
shown
3. Analyse
appropriate elements of the marketing
environment correctly An accurate and indepth analysis of the marketing environment An accurate analysis of the marketing environment A somewhat
accurate analysis of the marketing environment Some analysis of the marketing environment Little to no analysis of
the marketing environment or contains many errors
4. Overall presentation and referencing Presentation and referencing are at a high standard Presentation and referencing are at a high-medium standard Presentation and
referencing are at a medium standard Presentation and referencing could be improved Presentation and referencing are at a low standard
Presentation
Excellent Very Good Good Satisfactory Unsatisfactory
1. Identifies strategies within the four Ps used by
organisations All relevant strategies with the 4 Ps are identified Most relevant strategies with the 4 Ps are identified Many relevant strategies with the 4 Ps are identified Some relevant strategies with the 4 Ps are identified Little to no relevant strategies with the 4 Ps are identified
2. Shows an understanding of how an
organisation may create
value A deep knowledge of
the value creation
shown Good knowledge of the value creation shown Some knowledge of the value creation shown Knowledge of the value creation shown at times Little to no knowledge
of the value creation
shown
3. Analyse
appropriate elements of the marketing
environment correctly An accurate and indepth analysis of the marketing environment An accurate analysis of the marketing environment A somewhat
accurate analysis of the marketing environment Some analysis of the marketing environment Little to no analysis of
the marketing environment or contains many errors
1. Team cohesion and overall presentation
professionalism
The presentation is cohesive very professionally presented The presentation is mostly cohesive professionally presented The presentation is somewhat cohesive professionally presented The presentation is cohesive professionally presented at times The presentation is not cohesive professionally presented
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