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SPECIFIC TASK INSTRUCTIONS
In the sections below, are the details of the report, rnajor assignrnent, workplan, reflection, portfolio or other items this assessment task requires, as well as the criteria for satisfactory cornpletion.
Task 1: Describe your business and the key products or services you are selling
Describe the products/services are you selling and the anticipated demand.
As a guide your response should be approximately 150 words ,,,,
Task 2: Complete an Environmental/industry Analysis
Discuss environmental trends and include inforrnation on the areas population gr.., employment and economy.
Discuss the industry and include the size of the market, recent trends, potential for growth and any external factors that will affect your customers.
As a guide your response should be approximately 250 words rrpri
Task 3: Evaluate customer base and target market for the small business to inform marketing objectives and strategies
Describe the customer demographics for your business and include their age, gender, social status, education, lifestyles and culture.
Discuss where your customers are located.
Describe the target group of customers which you will base your marketing activities on.
As a guide your response should be approximately 250 words (7,0
Task 4: Conduct a competitor analysis to inform development of marketing strategies
For this task you are required to gather and record information on three (3) competitors. Information required for each competitor MUST include business name, size (number of staff/turnover), the unique value to customers, e.g. convenience, quality, price or service, main strengths and weaknesses.
All inforrnotion should be recorded in o table format
Task 5: Provide a detailed explanation of relevant marketing concepts and methods
Explain the concept of 'marketing mix'
Describe the key marketing elernents that can build a brand and business (Product, price,
promotion, place, people)
For each element include a description and example of how it can be used in rnarketing a beauty
salon
As 0 your response should be aPProximotelY 500 words
guide
Task 6T-Compare current digital devices, platforms and technologies tor effectiveness in achieving marketing objectives
Project assessment
Learner document
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Project assessment Learner document
For this task you are required to gather information on a range of digital devices, OM.-' and technologies used for marketing.
Select two
'2) typesOf technology and explain how they can be used to market Your ...es'
Your response must include the advantages and any disadvantages of using each type.
Aso guide your response should be approximately 200 words
Task 7: Explain what is ethically and culturally appropriate in marketing for business
Research industry and marketing associations and discuss with colleagues what is ethically and culturally appropriate in marketing for business
Explain what is ethically and culturally appropriate when marketing (Professional conduct, Competition, Pricing, Products, Research and Promotions)
Your response should include an example of what is or is not appropriate and why. Asa guide your response should be approximately 200 words
Make sure you have written your name on each page of your submission before attaching the cover sheet and submitting to your teacher/assessor for marking
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