RECENT ASSIGNMENT

Topic: introducing raspberry flavour of KitKat into Australian market
It’s a group project you need to do below listed
Introduction
State the purpose of the report .discuss how report is formatted (what sections will you address) sections are swot analysis, segmentation, targeting, positioning and 4 p’s (product ,price, promotion, place )
Company overview
briefly discuss your company and new product that you are introducing ( features)
industry overview
keep this brief. Provide an analytical description of the industry and stats such as the size of the industry,grouth rate,profitability,number of compitiors etc .
swot analysis ( table format and discuss below )
this must be specified in table format
need references for these