Assessment Tasks: Details
Assessment title Case Study (Individual)
Purpose, description and Purpose: The purpose of this assessment is to enable students to
topics covered undertake research into a specific product or service as a case study.
Description: This assessment requires you to:
1. Select a firm
2. Discuss the effectiveness of the current strategy
3. Make recommendations regarding a more viable strategy and the
rationale for that choice
Topics to be covered:
Background to the firm
Its current strategic intent
How this intent may be failing and why
Recommendations for selecting a new strategy
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