BUS201 /BUS2001 Consumer and Channel Relations
Assessment Type Presentation / Group Work
Assessment Number 2
Assessment Name Weekly Topic Presentations
Unit Learning Outcomes Assessed LO1 & 2
Due Date and Time Week 6 to 10, 6:00PM onwards
Weighting 20%
Assessment Description Students will form groups of 4 or 5 within their enrolled class. Group formation will be take place in week 2 and should be finalised by week 4. You must register your group with your lecturer by the end of week 4. Teams will be allocated a specific week topic by the lecturer in week 4. Depending on the number of students presenting it may be necessary to have 2x groups present on the same week. The teams will present on a topic related to their allocated presentation week during class. Groups are required to give a 15 - 20-minute presentation. Teams must submit a hard copy of their presentation slides and marking rubric to their lecturer at the beginning of the class in which they are presenting.
Presentation weeks topics are;
Wk 6 - Social Influences - The Family and Social Class Wk 7 – No Presentations scheduled.
Wk 8 - Decision making and Relationship Management
Wk 9 - Understanding Consumer Behavior for Channel Management
Wk 10 - Introduction to Customer Relationship Management (CRM)
Detailed Submission Requirements A 1 page summary, slides and All Peer Evaluations must be submitted on the day via Moodle. Groups must be prepared to answer questions from the lecturer and classmates
Assessment Rubric
Section Requirements Weight 10% HIGH DISTINCTION 100-85% DISTINCTION 84-75% CREDIT 74-65% PASS
64-50% FAIL
49-0%
Structure Mark
5 Exemplary in all aspect including the presentation of a
comprehensive, integrated and critical analysis of the relevant literature, and in-depth understanding of topic concepts and theories, and a comprehensive discussion on the relevant topic week. Very clear and effective presentation of a
comprehensive, integrated and critical analysis of the relevant literature. A very indepth understanding of the concepts and theories is demonstrated. A very clear and comprehensive discussion on the relevant topic week. Presentation of a comprehensive, integrated and critical analysis of the relevant literature. An in-depth understanding of concepts and theories is demonstrated. A clear and comprehensive discussion on the relevant topic week. Somewhat a comprehensive, integrated and critical analysis of the
relevant literature. A somewhat in-depth understanding of concepts and theories is demonstrated. Somewhat a clear and comprehensive discussion on the relevant topic week Lack of presentation of a comprehensive, integrated and critical analysis of the relevant literature. Lack of an in-depth understanding of the concepts and theories.
Lack of a clear and comprehensive discussion on the relevant topic week
Content Mark
10 Superior skill demonstrated.
Proficient in paraphrasing key
comments and sparing use of direct quotations. Expertly presented in accordance with a high standard of scholarship. Excellence demonstrated and use of language, syntax and mechanics. Paraphrased key comments and used
direct quotations very sparingly. Competent use of language, syntax and mechanics; a proofed submission. Direct quotations used sparingly. Skillful use of language, syntax and mechanics; evidence of proofing. Acceptable use of language, syntax and mechanics; revisions needed. Quotations used frequently Spelling, Syntax,
Grammar & Flow is below an acceptable University level.
Substandard use of language, syntax and mechanics. Remediation required.
Assessment Rubric
Section Requirements Weight 10% HIGH DISTINCTION 100-85% DISTINCTION 84-75% CREDIT 74-65% PASS
64-50% FAIL
49-0%
Format, Grammar, Presentation and Referencing
5 Correct expression, appropriate academic presentation and correct referencing Minor errors in expression and/or academic presentation and/or referencing The discussion is well presented, but needs to be improved in academic writing style and/or referencing The discussion addresses the
minimum
requirements of the task, but one or more of presentation, expression or referencing needs considerable improvement Very poor referencing, presentation, expression
TOTAL MARK /20 Overall comments:
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